50th Parallel Public Relations Inc.

Raising our clients
to their full potential by
telling their story.

We are 50th Parallel Public Relations Inc. We are here to establish the path and guide you at every stage of your PR journey. We help identify your goals and design strategies that not only meet your indicators for success, but exceed them. 

Since 2013 we have worked alongside a number of diverse clients to expand their social outreach. Our clients range from First Nations communities, social media influencers, non-profit organizations, and a variety of local businesses. We are excited to add you to that list! 

We are a team of purpose-driven individuals focused on creating high-levels of success by elevating our clients. Our approach is to deliver unique experiences tailored to our clients’ specific needs. We craft innovative solutions, provide dynamic services and surpass expectations. 

We look forward to hearing from you.

Meet Naz
Nazaneen DizaiFounder and Principal

Naz is the Founder and Principal of 50th Parallel Public Relations, a communications firm on a mission to be the most socially motivated and community advocating public relations company in Canada.

For the last 7 years, Naz built 50th Parallel PR in the Comox Valley, where it is currently headquartered before expanding to Victoria, British Columbia. Her extensive background in public relations includes work for the Canadian Mental Health Association, Corus Entertainment and the Comox Valley Chamber of Commerce. Her current clients are leaders in industries that span environmental, governmental and corporate sectors. With a focus on Indigenous relations, she has worked with a number of Indigenous clients including Kitsumkalum First Nation, Nuu-chah-nulth Tribal Council, K’ómoks First Nation, the Te’mexw Treaty Association, and Huu-ay-aht Group of Businesses.

Naz currently sits on the Everyone Deserves a Smile board, the Sid William Theatre Society board and is the co-lead for Startup Comox Valley. She can regularly be found donating her time to speak on various panels and at conferences across BC. When she isn’t working, you can find her enjoying the beautiful West Coast with her partner, James and Airedale, Hunter.

Nazaneen LauriaultFounder + Principal

Naz is the Founder and Principal of 50th Parallel Public Relations, a communications firm on a mission to be the most socially motivated and community advocating public relations company in Canada.

For the last 7 years, Naz built 50th Parallel PR in the Comox Valley, where it is currently headquartered before expanding to Victoria, British Columbia. Her extensive background in public relations includes work for the Canadian Mental Health Association, Corus Entertainment and the Comox Valley Chamber of Commerce. Her current clients are leaders in industries that span environmental, governmental and corporate sectors. With a focus on Indigenous relations, she has worked with a number of Indigenous clients including Kitsumkalum First Nation, Nuu-chah-nulth Tribal Council, K’ómoks First Nation, the Te’mexw Treaty Association, and Huu-ay-aht Group of Businesses.

Naz currently sits on the Everyone Deserves a Smile board, the Sid William Theatre Society board and is the co-lead for Startup Comox Valley. She can regularly be found donating her time to speak on various panels and at conferences across BC. When she isn’t working, you can find her enjoying the beautiful West Coast with her partner, James and Airedale, Hunter.

Our Team
Hannah Wilcox
Hannah WilcoxDirector of Operations

Project Management
Strategic Partnerships
Digital Marketing
Client Relations

Elle Offord
Elle OffordGraphic Designer

Print and Digital Design
Brand Strategy
Illustration
Website Design

Alex Maertz (Maternity Leave)
Alex Maertz (Maternity Leave)Graphic Designer

Graphic Design
Branding
Photography
Illustration

Jessie Levene
Jessie LeveneProduction Coordinator

Storytelling
Video and Podcast Strategy
Sound Design
Production Planning

Madeline Dunnett
Madeline DunnettPR Coordinator

Website Management
Copywriting
Research
Media Outreach

Madalyn Kolke
Madalyn KolkeSocial Media Strategist

Digital Design (Social specific)
Social Campaigns and Strategy
Content Creation
Social Video and Photography

Chelsea Case
Chelsea CasePeople and Culture Coordinator

Team Support
Office Coordination
Client Engagement
Event Assistance

Hannah Wilcox
Hannah WilcoxDirector of Operations

Project Management
Strategic Partnerships
Digital Marketing
Client Relations

Elle Offord
Elle OffordGraphic Designer

Print and Digital Design
Brand Strategy
Illustration
Website Design

Alex Maertz (Maternity Leave)
Alex Maertz (Maternity Leave)Graphic Designer

Graphic Design
Branding
Photography
Illustration

Jessie Levene
Jessie LeveneProduction Coordinator

Storytelling
Video and Podcast Strategy
Sound Design
Production Planning

Madeline Dunnett
Madeline DunnettPR Coordinator

Website Management
Copywriting
Research
Media Outreach

Madalyn Kolke
Madalyn KolkeSocial Media Strategist

Digital Design (Social specific)
Social Campaigns and Strategy
Content Creation
Social Video and Photography

Chelsea Case
Chelsea CasePeople and Culture Coordinator

Team Support
Office Coordination
Client Engagement
Event Assistance

Services
COMMUNICATIONS

How a story is told is just as important as the story itself. Our communications strategies ensure that our clients’ messages are accurately communicated. We audit and analyze current communications activities and present new communications strategies.

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COMMUNITY ENGAGEMENT

What is built through great public relations is fostered through strong engagement in the community. Our community engagement plans help clients to create strategic partnerships, expand their reach and uncover innovative opportunities to engage with the community in a meaningful way.

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INTERNAL COMMUNICATIONS

In an increasingly digital world, having strong online systems in place is integral for overall success. Our internal communications services help make recommendations and implement systems and programs to suit clients needs. We ensure that once the systems are set-up, key personnel are trained and understand internal policies to help clients ensure their systems and policy structure are well maintained.

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CREATIVE

Did you know that 93% of buyers focus on visual appearance?  The 50th Parallel PR teams offers a broad approach to creative services to give their clients ideas life.  Their approach to creative strategy is rooted in understanding how this creativity can be effectively leveraged to elevate projects by aligning in-depth research, goal-based planning and the value of copywriting.

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MEDIA RELATIONS

They strive to help clients understand who their audience is and develop a plan to best engage with them. Their media relations strategies leverage a wide-range of media sources to ensure the message is in front of the right audiences.

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BRANDING

A brand identity should be as unique as the people behind the brand. For our clients, a guided conversation helps uncover their vision, mission, and values creating a clear and translatable message. By intentionally designing the colours, symbols, and language that best reflect our client’s values, principles, and unique brand identity. Our approach is collaborative, research-based, and systems focused to help unique brands deliver key messages in a cohesive, creative, and recognizable way.

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COMMUNICATIONS

How a story is told is just as important as the story itself.  The communications strategies clients are provided ensure that messages are accurately communicated.  The 50thParallel PR Team will audit and analyze current communications activities and present new communications strategies.

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COMMUNITY ENGAGEMENT

Empowering clients to gain the skills and confidence to help support their own public relations activities is the goal with capacity building. 50th Parallel PR is able to help provide a variety of hands-on training for thier clients, whether it’s for one individual or an entire team. Capacity building allows them to provide their client’s with the tools they need.

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INTERNAL COMMUNICATIONS

An unclear external communications system is most often traced to an unclear internal  system. Clients are set-up with the correct systems, clear policy and standards guides and trained to support a strong internal communications system.

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CREATIVE SERVICES

Did you know that 93% of buyers focus on visual appearance? Our team offers a wide variety of creative services to bring our client’s ideas to life. Our approach to creative strategy is rooted in understanding how it can be leveraged to elevate projects through extensive research, strategic planning, and meaningful content creation.

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MEDIA RELATIONS

We work to help clients understand how to reach their audience and strategize how to best engage with them through the use of multiple rel-
evant platforms. Similarly, our media relations strategies also help our clients be understood by their audience. To do this, we leverage a wide array of different media tools and resources to ensure that the messaging is clearly delivered and received in a meaningful way. We aim to create a culture of high-quality engagement for each of our clients.

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BRANDING

A brand identity should be as unique as the people behind the brand. For our clients, a guided conversation helps uncover their vision, mission, and values creating a clear and translatable message. By intentionally designing the colours, symbols, and language that best reflect our client’s values, principles, and unique brand identity. Our approach is collaborative, research-based, and systems focused to help unique brands deliver key messages in a cohesive, creative, and recognizable way.

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Our Areas Of Focus

Indigenous
Relations

We build strong connections with industrial, First Nations, and other governmental partners on both the provincial and federal levels. We begin with a comprehensive analysis of past and current communications practices to identify strengths and weaknesses. We use this data to craft strategies that work toward meaningful internal and external communications processes. Our work encompasses a wide range of services, including but not limited to, campaigns for increased community engagement, preparation for community events, media conferences, media relations, policy consultations, and social media engagement to reach organization. 

Start Up
Relations

The success of a new invention depends on an inventor-salesperson relationship. Without the right salesperson, even a great invention goes unnoticed. Avoid that risk by letting 50th Parallel PR be your salesperson to ensure that your work gets the attention it deserves through strategic partnerships with influencers and investors. They manage your product launches, media coverage, pitch-coaching and more.  Their services help ensure that in the fast-paced world of tech, your product is visible in the market in an efficient and effective capacity.

Social
Enterprise

The team at 50th Parallel PR bring a dynamic and innovative approach to our work with Social Enterprises. Their work drives awareness through advertising with conventional methods such as print media and posts, then expanding that through harnessing the power of online technology. By implementing with new strategies that utilize technology and engage with the community they are able to effectively communicate with audiences on a local and global scale.

Corporate
Public Relations

Public relations agencies can help corporations share their stories with others and engage with the community. At 50th Parallel Public relations, they write press releases, speeches and newsletters on your behalf with the goal of enhancing your public image. As your PR representative, they take charge of facilitating meetings with executive personnel and we serve as a bridge connecting communities at the corporate and municipal levels.

Government
Public Relations

Now more than ever, government agencies are seeing the benefits of meaningful engagement with both their internal and external audiences. 50th Parallel PR works with every level of government to ensure that citizens are informed and engaged with the news, upcoming events, and policy changes that affect communities. They are able to guide your organization in how it should communicate fulfilling its mission in a way that engages the communities it serves. They can manage your public advisory messages, your social outreach campaigns, and your public events. They also offer extensive communications plans and have experience running political campaigns.

Influencer
Public Relations

The 50th Parallel PR Team can handle all the hard work that goes into expanding our clients’ social media presence.  Let them take on the task of finding sponsors, connecting you with larger audience and linking you with content developers. They can run your social media accounts with timely posts, edited photos, and high-performing hashtags.

Our Clients
Testimonials

“I began working with Nazaneen in January 2015 on the Global Leaders ofTomorrow Mentorship pilot project between the NIC School of Business and the Comox Valley Chamber of Commerce. She is wonderful to collaborate with and has proven to be an invaluable resource for me. She is also a committed professional with a passion for her work and the community she lives in.”

“I consider anyone to be able to work with Nazaneen and her team to be very fortunate. Nazaneen has been an integral part of the team building LIFT Startups since 2015- and very important to our success as winner of BC’s “Entrepreneur Promoter Award” (Startup Canada 2018). I can’t say enough about Naz’s professionalism and her strategic insights into how to help us grow. I’d also like to say that Naz was an Honourable Mention at the 2018 Startup Canada Awards (BC region), and I believe that this is only the beginning of the accolades and acknowledgement she will receive as she continues to build 50th Parallel Public Relations.”

Hans Peter Meyer , CEO, LIFT #WeAreYQQ Project

“Nazaneen was a phenomenal addition to the Raise-a-Reader team. She brought her expertise in marketing and community engagement to boost the profile of the campaign, raise funds, engage business partners and promote literacy and learning in our community.”

“She is bright, smart, detailed and dedicated and my clients love working with her. She is genuinely personable and easy to work with. I am lucky that I found her and was able to scoop her up to be a part of the Nikita Marketing Communications team. I feel fortuitous to have come across this hidden gem before another organization did!”

Ruby Gill, Principal, Nikita Marketing Communications

“I am pleased to say that Naz provided tremendous customer care to our organization while preparing for, and executing, our event. Naz worked seamlessly with our staff team and we were confident that the contracted portions of our event would be realized through her high level of professionalism, efficiency and attention to detail. At the end of the day Naz delivered exactly what we needed.”

Anita Brassard, Manager of Community Engagement, Children's Health Foundation of Vancouver Island