50th Parallel Public Relations Inc.

Raising our clients
to their full potential by telling their story.

We are 50th Parallel Public Relations Inc. We are here to establish the path and guide you at every stage of your PR journey. We help identify your goals and design strategies that not only meet your indicators for success, but exceed them.

Since 2013 we have worked alongside a number of diverse clients to expand their social outreach. Our clients range from First Nations communities, social media influencers, non-profit organizations, and a variety of local businesses. We are excited to add you to that list!

We are a team of purpose-driven individuals focused on creating high-levels of success by elevating our clients. Our approach is to deliver unique experiences tailored to our clients’ specific needs. We craft innovative solutions, provide dynamic services and surpass expectations.

We look forward to hearing from you.

Services
COMMUNICATIONS

How a story is told is just as important as the story itself. Our communications strategies ensure that our clients’ messages are accurately communicated. We audit and analyze current communications activities and present new communications strategies.

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COMMUNITY ENGAGEMENT

What is built through great public relations is fostered through strong engagement in the community. Our community engagement plans help clients to create strategic partnerships, expand their reach and uncover innovative opportunities to engage with the community in a meaningful way.

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INTERNAL COMMUNICATIONS

In an increasingly digital world, having strong online systems in place is integral for overall success. Our internal communications services help make recommendations and implement systems and programs to suit clients needs. We ensure that once the systems are set-up, key personnel are trained and understand internal policies to help clients ensure their systems and policy structure are well maintained.

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CREATIVE

Did you know that 93% of buyers focus on visual appearance?  The 50th Parallel PR teams offers a broad approach to creative services to give their clients ideas life.  Their approach to creative strategy is rooted in understanding how this creativity can be effectively leveraged to elevate projects by aligning in-depth research, goal-based planning and the value of copywriting.

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MEDIA RELATIONS

They strive to help clients understand who their audience is and develop a plan to best engage with them. Their media relations strategies leverage a wide-range of media sources to ensure the message is in front of the right audiences.

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BRANDING

A brand identity should be as unique as the people behind the brand. For our clients, a guided conversation helps uncover their vision, mission, and values creating a clear and translatable message. By intentionally designing the colours, symbols, and language that best reflect our client’s values, principles, and unique brand identity. Our approach is collaborative, research-based, and systems focused to help unique brands deliver key messages in a cohesive, creative, and recognizable way.

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COMMUNICATIONS

How a story is told is just as important as the story itself.  The communications strategies clients are provided ensure that messages are accurately communicated.  The 50thParallel PR Team will audit and analyze current communications activities and present new communications strategies.

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COMMUNITY ENGAGEMENT

Empowering clients to gain the skills and confidence to help support their own public relations activities is the goal with capacity building. 50th Parallel PR is able to help provide a variety of hands-on training for thier clients, whether it’s for one individual or an entire team. Capacity building allows them to provide their client’s with the tools they need.

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INTERNAL COMMUNICATIONS

An unclear external communications system is most often traced to an unclear internal  system. Clients are set-up with the correct systems, clear policy and standards guides and trained to support a strong internal communications system.

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CREATIVE SERVICES

Did you know that 93% of buyers focus on visual appearance? Our team offers a wide variety of creative services to bring our client’s ideas to life. Our approach to creative strategy is rooted in understanding how it can be leveraged to elevate projects through extensive research, strategic planning, and meaningful content creation.

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MEDIA RELATIONS

We work to help clients understand how to reach their audience and strategize how to best engage with them through the use of multiple rel-
evant platforms. Similarly, our media relations strategies also help our clients be understood by their audience. To do this, we leverage a wide array of different media tools and resources to ensure that the messaging is clearly delivered and received in a meaningful way. We aim to create a culture of high-quality engagement for each of our clients.

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BRANDING

A brand identity should be as unique as the people behind the brand. For our clients, a guided conversation helps uncover their vision, mission, and values creating a clear and translatable message. By intentionally designing the colours, symbols, and language that best reflect our client’s values, principles, and unique brand identity. Our approach is collaborative, research-based, and systems focused to help unique brands deliver key messages in a cohesive, creative, and recognizable way.

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Our Areas Of Focus
Indigenous
Relations

We build strong connections with industrial, First Nations, and other governmental partners on both the provincial and federal levels. We begin with a comprehensive analysis of past and current communications practices to identify strengths and weaknesses. We use this data to craft strategies that work toward meaningful internal and external communications processes. Our work encompasses a wide range of services, including but not limited to, campaigns for increased community engagement, preparation for community events, media conferences, media relations, policy consultations, and social media engagement to reach organizations. 

Social
Enterprise
Corporate
Public Relations

Public relations agencies can help corporations share their stories with others and engage with the community. At 50th Parallel Public relations, they write press releases, speeches and newsletters on your behalf with the goal of enhancing your public image. As your PR representative, they take charge of facilitating meetings with executive personnel and we serve as a bridge connecting communities at the corporate and municipal levels.

Government
Public Relations

Now more than ever, government agencies are seeing the benefits of meaningful engagement with both their internal and external audiences. 50th Parallel PR works with every level of government to ensure that citizens are informed and engaged with the news, upcoming events, and policy changes that affect communities. They are able to guide your organization in how it should communicate fulfilling its mission in a way that engages the communities it serves. They can manage your public advisory messages, your social outreach campaigns, and your public events. They also offer extensive communications plans and have experience running political campaigns.

Influencer
Public Relations

The 50th Parallel PR Team can handle all the hard work that goes into expanding our clients’ social media presence.  Let them take on the task of finding sponsors, connecting you with larger audience and linking you with content developers. They can run your social media accounts with timely posts, edited photos, and high-performing hashtags.

MEET NAZ
Nazaneen LauriaultFounder and Principal
Naz is the Founder and Principal of 50th Parallel Public Relations, a communications firm on a mission to be the most socially motivated and community advocating public relations company in Canada.

For the last 7 years, Naz built 50th Parallel PR in the Comox Valley, where it is currently headquartered before expanding to Victoria, British Columbia. Her extensive background in public relations includes work for the Canadian Mental Health Association, Corus Entertainment and the Comox Valley Chamber of Commerce. Her current clients are leaders in industries that span environmental, governmental and corporate sectors. With a focus on Indigenous relations, she has worked with a number of Indigenous clients including Kitsumkalum First Nation, Nuu-chah-nulth Tribal Council, K’ómoks First Nation, the Te’mexw Treaty Association, and Huu-ay-aht Group of Businesses.

Naz currently sits on the Everyone Deserves a Smile board, the Sid William Theatre Society board and is the co-lead for Startup Comox Valley. She can regularly be found donating her time to speak on various panels and at conferences across BC. When she isn’t working, you can find her enjoying the beautiful West Coast with her partner, James and Airedale, Hunter.

Nazaneen LauriaultFounder + Principal
Naz is the Founder and Principal of 50th Parallel Public Relations, a communications firm on a mission to be the most socially motivated and community advocating public relations company in Canada.

For the last 7 years, Naz built 50th Parallel PR in the Comox Valley, where it is currently headquartered before expanding to Victoria, British Columbia. Her extensive background in public relations includes work for the Canadian Mental Health Association, Corus Entertainment and the Comox Valley Chamber of Commerce. Her current clients are leaders in industries that span environmental, governmental and corporate sectors. With a focus on Indigenous relations, she has worked with a number of Indigenous clients including Kitsumkalum First Nation, Nuu-chah-nulth Tribal Council, K’ómoks First Nation, the Te’mexw Treaty Association, and Huu-ay-aht Group of Businesses.

Naz currently sits on the Everyone Deserves a Smile board, the Sid William Theatre Society board and is the co-lead for Startup Comox Valley. She can regularly be found donating her time to speak on various panels and at conferences across BC. When she isn’t working, you can find her enjoying the beautiful West Coast with her partner, James and Airedale, Hunter.

Our Team
Pamy Moir
Pamy MoirAgency
Manager
Project Management
Strategic Partnerships
Operations Lead
Client Relations
Charlotte Nand
Charlotte NandTeam
Assistant
Office Administration
Client Support
Project Assistance
Schedule Management
Elle Offord
Elle OffordLead
Graphic Designer
Print and Digital Design
Brand Strategy
Illustration
Website Design
Madalyn Kolke
Madalyn KolkeSocial Media
Strategist
Digital Design (Social specific)
Social Campaigns and Strategy
Content Creation
Social Video and Photography
TBA
TBANow Hiring
Graphic Designer
Graphic Design
Illustration
Photography
Typography
Camille Iversen
Camille IversenStrategic Communications
Coordinator
Storytelling
Strategic Planning
Media Relations
Video and Podcast Production
Juliia Dynnyk
Juliia DynnykPublic Relations
Coordinator
Website Management
Copywriting
Research
Media Outreach
Hannah Keene
Hannah KeeneDirector of Operations
(Maternity Leave)
Project Management
Strategic Partnerships
Digital Marketing
Client Relations
Our Past And Present Clients
Testimonials
Our Feed

We are hiring a graphic designer! This individual will work to develop and deliver high-quality creative for distribution across both digital and print platforms. At 50th Parallel, our clients include First Nations, government agencies, purpose driven businesses and thought leaders.

We are seeking someone who has:

- The ability to work independently as well as collaboratively, making an excellent team player.

- A successful track record of creative problem solving for technical and design challenges.

- A positive, helpful attitude, passionate about all things design related and producing the highest quality work.

If this sounds like you, we can’t wait to meet you! Come and be a part of our fun-loving and hard-working team.

This is a part-time employee contract position with the opportunity for full-time employment. This position is open to remote work for someone based in the South Vancouver Island region.

What are you waiting for? To apply, visit the link in our bio!
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#nowhiring #graphicdesigner #graphicdesignyyj #yyjjobs #graphicdesignerjobs #graphicdesignjob #publicrelations #prjobs #yyj #remotework #50thparallelpr
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The latest edition of the Te’mexw Times Newsletter is now out!

We have been working with the @temexwtreatyassociation for over three years now, supporting them as they communicate information about treaty with the members of their five partner Nations: Beecher Bay, Malahat, Snaw-Naw-As, Songhees and T’Sou-ke.

One ongoing material that we have been creating with them is the Te’mexw Times, a quarterly newsletter that gets mailed out to members. This newsletter is designed to educate and inspire members about the future of their Nation as it relates to the ratification of a final treaty agreement.

By featuring stunning landscape photography of Nation lands and using ample white space, we gave this newsletter a magazine feel that connects to the heart of each Nation.
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#treatyprocess #newsletterdesign #publicrelations #50thparallelpr #graphicdesign #quarterlynewsletter #temexwtimes #indigenousdesign #indigenousgraphicdesign #reconciliation
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Let’s talk about media relations. Building up your list of connections and keeping doors open can feel intimidating, so we’re going to break it down with these three simple tips!

- Engage with them and their content online

If you’re looking to connect with some media contacts, Twitter is likely a good place to find them. When they share something - read it! Not only will this give you a better idea of what they like to share, but you can also engage with it by retweeting, liking, or replying. Beyond just Twitter, you can also search out their blog or other platforms online.

- Be yourself

It’s obvious, but journalists are people too. Show some personality, and do what you can to make their lives easier by being generally kind and well prepared. Sometimes it’s the simple, small things that go a long way.

- Do the research

Rather than trying to make your business and your content appealing to everyone you can and see what sticks, do your research to find media contacts that share the kind of content you want to pitch. Keep track of your discoveries. Genuinely get to know your prospects, what they like and don’t like, and see if your values align. This way, you can be confident that what you bring to the table adds value for both parties.

Interested in knowing more about media relations? Check out the exciting workshop hosted by Naz later this month in our recent post!
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#mediarelations #pr #publicrelations #pragency #pressrelease #mediatips #mediarelationstips #50thparallelpr
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Meet Charlotte!

Charlotte has joined our team as our efficient, organized and fabulous Assistant. Charlotte provides us with administrative support and takes care of the minor details to ensure that our office runs as smoothly as possible. She brings her A-game every day, and we have loved getting to know her more. We know you will too!

Let’s hear what Charlotte has to say about joining the 50th team.

Why did you want to join the 50th team?
“I am so grateful to work with a company that does incredible work with integrity and a high standard. From the moment I came across the 50th website, I felt that the environment working here would be incredibly special. I was absolutely right! After meeting the team, it was clear: everyone is kind, inclusive and always thinking about the bigger picture. It is an absolute joy to work with and be around such incredible womxn with such a creative, diverse and forward vision.“

What is your favorite tool to use at work?
“I love the different ways the team has found to use Slack! Our instant messaging app is utilized in so many different ways that I feel make our team stronger and helps support us through our days. For example, sharing photos of our dogs and families, podcasts and music that we’re listening to, even the food that we’re eating - all on different channels! Slack creates such a strong sense of community and belonging amongst us by allowing us to express ourselves -  which plays a large part in why 50th is such a great place to be.”

What is something that most people don’t know about you?
“Something people don’t know about me is that I love to paint! I am absolutely no artist, but painting was a hobby I took up during quarantine. I find it incredibly peaceful. Although 2020 was a hectic and turbulent time for all of us, spending my nights learning to paint and taking up a new hobby (like lots of us did) gave me a beautiful new way to relax and express myself. I love ending my evenings by painting through prompts with some tea!”

Check out the comments to hear about Charlotte’s latest obsession ⬇️
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A mood board is a succinct compilation of photographs, typography, colors, quotes, patterns, and other visual assets that represent a cohesive direction for a brand or project. 

Sounds cute, right? But what’s the point?

The main purpose of a mood board is to evoke the look and feel that you hope to capture. This can:

- Serve as inspiration
- Help get all your collaborators on the same visual “page”
- Help you nail down what styles you like and don’t like
- Provide pre-approved direction for future design related projects

A couple of our favorite places to find visual inspiration are @pinterest, @dribbble and @unsplash.

If you could use an expert to walk you through establishing your visual style and applying it to the rest of your brand, reach out to us! We are passionate about making your vision a reality.
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#branding #moodboard #design #graphicdesign #brandingtips #inspo #visualinspiration #50thparallelpr #brandstrategy #brandexperts #pantone #lookandfeel
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Episode 08 of @parallelpurposepodcast - How Mindful Visuals Transform Brand Storytelling, is out now! Our Lead Graphic Designer, Elle, joins our Founder, Naz, in today’s episode to discuss all things branding, including working through the design process with Indigenous clients, the beauty of partnering with other artists in your branding, and how to let the design process happen naturally and collaboratively to create an authentic, unique, and alluring finished product.

Listen now at the link in our bio, and don’t forget to follow us at @parallelpurposepodcast for the latest updates and episodes.
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#prpodcast #50thparallelpr #publicrelations #prjobs #whatispr #publicrelationspodcast #prindustry #vancouverislandcreatives #creativeagency #socialmediastrategy #publicrelationsagency
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The designer-client relationship can be complex. From managing differing expectations, to establishing trust and asking the right questions. Having a solid relationship built on trust and respect can push the boundaries to create a finished product that is truly unique!

Elle, Lead Graphic Designer at 50th, took the time to share her experience and tips around this dynamic and how to make it work on our LinkedIn. Whether you are a designer yourself, or are interested in working with one, we think you will find this read helpful. Check out our latest article: Designer & Client: Five Steps for the Perfect Collaboration at the link in our bio!
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Doing your own brand photoshoot can feel daunting, but it can be a huge money-saver, and when done right, can be a blast for your whole team. Brand photos play a huge part in amplifying your branding as a whole, adding personality to your website, social media, and endless other materials.

Here are our top tips for doing an internal photoshoot!

📸 Take lots of photos:

When it comes to building a library of high-quality brand photos, more is more. We suggest taking more photos than you think you need. It may add some time to sorting through the photos afterward, but it’s guaranteed to leave you with a higher number of photos that make the cut.

📋 Get prepared:

Doing some legwork before the day of the photoshoot will help the day to be as smooth and stress-free as possible.
Pinterest is a great place to gather photoshoot inspiration. We also like to create a detailed schedule for each person or group of people we want to capture which lists:

- Who will be photographed (An individual? A small group or pair? The full team?)
- Time of session (a 15 minute increment, for example)
- Location
- Types of images and poses
- Props needed

👖Bring multiple outfits:

Bringing multiple clothing options will create a more diverse photo library. Don’t forget to keep your brand colors in mind when selecting your color palette, and give your team time to prepare!

🧹Minimize background clutter:

If you are using your office or staging your own set, don’t forget to minimize all background distractions and clutter. By intentionally framing and staging photos, you can save yourself from loads of hassle in the editing process.

If you found these tips helpful, why not save this post? Happy photo shooting!
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What is geotagging, and why is it important?

Geotagging is just when you add your location to your social media post. Sounds arbitrary, right? Wrong! Geotagging has multiple purposes beyond just boasting what cool spot you’re hanging out in. ⬇️

You can tag a specific location (for example, Kayla’s Bakery, 101 Main Street) or a more vague location, such as the city you are in. In general, the more specific the better, but a broad location is typically better than no location at all.

🗺 Geotagging lets people know where they can find you or your business. If they happen to be close by, they’re more likely to check out your profile.

🔍 Geotagging will help your content show up in more searches. For example, if someone is searching by location.

👍 Posts with a location added have been shown to have increased engagement!

What more incentive do you need? Get geotagging! 💥
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#50thparallelpr #publicrelations #publicrelationsagency #brandstrategy #pragency #socialmediastrategy #PRtips #vancouverislandbc #victoriabc #socialmediatips #socialmedia #socialmediaexpert #geotagging
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Here’s a hot take:
Good design doesn’t demand attention for itself.

Good design should be like invisible support that enhances and brings attention to your story, services and products.

Brand design isn’t just picking out fonts and colors. Good design blends right into the mission and story of your brand, coming together to create a whole “vibe” that people resonate with. Many great thinkers of design have investigated the idea that the best design is the design that you don’t even notice!

Our approach to building a brand identity focuses on exactly that: your identity. We pursue design choices that are tightly woven to your goals and vision, enabling us to communicate the vibe that you’re all about. 
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#50thparallelpr #publicrelations #publicrelationsagency #brandstrategy #pragency #socialmediastrategy #PRtips #vancouverislandbc #victoriabc #comox #comoxvalley #prquote #quotestagram #quote #lorindamamo #graphicdesign #gooddesign #designquote
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Welcome to the 50th team, Pamy! Each member we gain on our team calls for a celebration, and this is no exception. Pamy has taken on the role of Agency Manager and will play a big part in the management, workflow, and execution of our projects! We are so excited to see how Pamy uses her experience in project management and leadership to enhance our team and our goals.

Let’s get to know Pamy a little bit and hear what she has to say about joining the 50th team!

Why did you want to join the 50th team?
“Who wouldn’t want to be part of such an inspiring, progressive and socially motivated company like 50th? The moment I met the Founder, Naz, I knew I wanted to be part of 50th’s mission and work among a group of women who are so passionate and talented. Being at 50th for a few weeks now, I can confidently say that the team is incredible. They all believe in 50th’s mission and all the positive impact their work is making in local communities and businesses. Their passion is contagious and I’m grateful to be a part of this team.”

What is your favorite tool to use at work?
“My favourite tool to use at work is our project management tool, Monday. As 50th grows, it’s important to have a tool that centralizes all the work we do with our clients. This tool allows me to support the rest of the team so we can stay on track on a daily basis. I’m a little obsessed with this tool right now!”

What is something that most people don’t know about you?
“I love to bike. You wouldn’t know that about me if you just met me. I haven’t been able to get on my bike for a few years, since becoming a mom to my beautiful baby boy, Avery. In 2010, I biked from Vancouver to Tijuana with a group of amazing individuals. We were all raising money for a non-profit, Global Agents for Change. That was when I fell in love with biking. My husband and I would bike any chance we got and our favourite trips were biking over to Bowen Island, where he grew up. We hope to get back on our bikes soon and one of my good friends and I have a pact to do a long distance trip again (maybe not to Mexico) when we turn 40.”

Read the comments to find out Pamy’s latest obsession! 😍
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Every once in a while, at 50th Parallel, we like to get together and just enjoy being with one another. No work, no deadlines, just fun, food, and friendship. Today is the International Day of Friendship, and we are all for taking a pause to celebrate the people we do life with. So here’s to friends - both near and far! Today, reach out to a friend and let them know how much you appreciate them.

#internationaldayoffriendship #friendship #community #workculture #womxnsupportingwomxn #50thparallelpr #publicrelations #publicrelationsagency #brandstrategy #pragency #peopleandculture
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