50th Parallel Public Relations Inc.

Raising our clients
to their full potential by telling their story.

We are 50th Parallel Public Relations Inc. We are here to establish the path and guide you at every stage of your PR journey. We help identify your goals and design strategies that not only meet your indicators for success, but exceed them.

Since 2013 we have worked alongside a number of diverse clients to expand their social outreach. Our clients range from First Nations communities, social media influencers, non-profit organizations, and a variety of local businesses. We are excited to add you to that list!

We are a team of purpose-driven individuals focused on creating high-levels of success by elevating our clients. Our approach is to deliver unique experiences tailored to our clients’ specific needs. We craft innovative solutions, provide dynamic services and surpass expectations.

We look forward to hearing from you.

Services
COMMUNICATIONS

How a story is told is just as important as the story itself. Our communications strategies ensure that our clients’ messages are accurately communicated. We audit and analyze current communications activities and present new communications strategies.

COMMUNITY ENGAGEMENT

What is built through great public relations is fostered through strong engagement in the community. Our community engagement plans help clients to create strategic partnerships, expand their reach and uncover innovative opportunities to engage with the community in a meaningful way.

INTERNAL COMMUNICATIONS

In an increasingly digital world, having strong online systems in place is integral for overall success. Our internal communications services help make recommendations and implement systems and programs to suit clients needs. We ensure that once the systems are set-up, key personnel are trained and understand internal policies to help clients ensure their systems and policy structure are well maintained.

CREATIVE

Did you know that 93% of buyers focus on visual appearance?  The 50th Parallel PR teams offers a broad approach to creative services to give their clients ideas life.  Their approach to creative strategy is rooted in understanding how this creativity can be effectively leveraged to elevate projects by aligning in-depth research, goal-based planning and the value of copywriting.

MEDIA RELATIONS

They strive to help clients understand who their audience is and develop a plan to best engage with them. Their media relations strategies leverage a wide-range of media sources to ensure the message is in front of the right audiences.

BRANDING

A brand identity should be as unique as the people behind the brand. For our clients, a guided conversation helps uncover their vision, mission, and values creating a clear and translatable message. By intentionally designing the colours, symbols, and language that best reflect our client’s values, principles, and unique brand identity. Our approach is collaborative, research-based, and systems focused to help unique brands deliver key messages in a cohesive, creative, and recognizable way.

COMMUNICATIONS

How a story is told is just as important as the story itself.  The communications strategies clients are provided ensure that messages are accurately communicated.  The 50thParallel PR Team will audit and analyze current communications activities and present new communications strategies.

COMMUNITY ENGAGEMENT

Empowering clients to gain the skills and confidence to help support their own public relations activities is the goal with capacity building. 50th Parallel PR is able to help provide a variety of hands-on training for thier clients, whether it’s for one individual or an entire team. Capacity building allows them to provide their client’s with the tools they need.

INTERNAL COMMUNICATIONS

An unclear external communications system is most often traced to an unclear internal  system. Clients are set-up with the correct systems, clear policy and standards guides and trained to support a strong internal communications system.

CREATIVE SERVICES

Did you know that 93% of buyers focus on visual appearance? Our team offers a wide variety of creative services to bring our client’s ideas to life. Our approach to creative strategy is rooted in understanding how it can be leveraged to elevate projects through extensive research, strategic planning, and meaningful content creation.

MEDIA RELATIONS

We work to help clients understand how to reach their audience and strategize how to best engage with them through the use of multiple rel-
evant platforms. Similarly, our media relations strategies also help our clients be understood by their audience. To do this, we leverage a wide array of different media tools and resources to ensure that the messaging is clearly delivered and received in a meaningful way. We aim to create a culture of high-quality engagement for each of our clients.

BRANDING

A brand identity should be as unique as the people behind the brand. For our clients, a guided conversation helps uncover their vision, mission, and values creating a clear and translatable message. By intentionally designing the colours, symbols, and language that best reflect our client’s values, principles, and unique brand identity. Our approach is collaborative, research-based, and systems focused to help unique brands deliver key messages in a cohesive, creative, and recognizable way.

Our Areas Of Focus
Indigenous
Relations

We build strong connections with industrial, First Nations, and other governmental partners on both the provincial and federal levels. We begin with a comprehensive analysis of past and current communications practices to identify strengths and weaknesses. We use this data to craft strategies that work toward meaningful internal and external communications processes. Our work encompasses a wide range of services, including but not limited to, campaigns for increased community engagement, preparation for community events, media conferences, media relations, policy consultations, and social media engagement to reach organizations. 

Social
Enterprise
Corporate
Public Relations

Public relations agencies can help corporations share their stories with others and engage with the community. At 50th Parallel Public relations, they write press releases, speeches and newsletters on your behalf with the goal of enhancing your public image. As your PR representative, they take charge of facilitating meetings with executive personnel and we serve as a bridge connecting communities at the corporate and municipal levels.

Government
Public Relations

Now more than ever, government agencies are seeing the benefits of meaningful engagement with both their internal and external audiences. 50th Parallel PR works with every level of government to ensure that citizens are informed and engaged with the news, upcoming events, and policy changes that affect communities. They are able to guide your organization in how it should communicate fulfilling its mission in a way that engages the communities it serves. They can manage your public advisory messages, your social outreach campaigns, and your public events. They also offer extensive communications plans and have experience running political campaigns.

Influencer
Public Relations

The 50th Parallel PR Team can handle all the hard work that goes into expanding our clients’ social media presence.  Let them take on the task of finding sponsors, connecting you with larger audience and linking you with content developers. They can run your social media accounts with timely posts, edited photos, and high-performing hashtags.

MEET NAZ
Nazaneen LauriaultFounder and Principal
Naz is the Founder and Principal of 50th Parallel Public Relations, a communications firm on a mission to be the most socially motivated and community advocating public relations company in Canada.

For the last 7 years, Naz built 50th Parallel PR in the Comox Valley, where it is currently headquartered before expanding to Victoria, British Columbia. Her extensive background in public relations includes work for the Canadian Mental Health Association, Corus Entertainment and the Comox Valley Chamber of Commerce. Her current clients are leaders in industries that span environmental, governmental and corporate sectors. With a focus on Indigenous relations, she has worked with a number of Indigenous clients including Kitsumkalum First Nation, Nuu-chah-nulth Tribal Council, K’ómoks First Nation, the Te’mexw Treaty Association, and Huu-ay-aht Group of Businesses.

Naz currently sits on the Everyone Deserves a Smile board, the Sid William Theatre Society board and is the co-lead for Startup Comox Valley. She can regularly be found donating her time to speak on various panels and at conferences across BC. When she isn’t working, you can find her enjoying the beautiful West Coast with her partner, James and Airedale, Hunter.

Nazaneen LauriaultFounder + Principal
Naz is the Founder and Principal of 50th Parallel Public Relations, a communications firm on a mission to be the most socially motivated and community advocating public relations company in Canada.

For the last 7 years, Naz built 50th Parallel PR in the Comox Valley, where it is currently headquartered before expanding to Victoria, British Columbia. Her extensive background in public relations includes work for the Canadian Mental Health Association, Corus Entertainment and the Comox Valley Chamber of Commerce. Her current clients are leaders in industries that span environmental, governmental and corporate sectors. With a focus on Indigenous relations, she has worked with a number of Indigenous clients including Kitsumkalum First Nation, Nuu-chah-nulth Tribal Council, K’ómoks First Nation, the Te’mexw Treaty Association, and Huu-ay-aht Group of Businesses.

Naz currently sits on the Everyone Deserves a Smile board, the Sid William Theatre Society board and is the co-lead for Startup Comox Valley. She can regularly be found donating her time to speak on various panels and at conferences across BC. When she isn’t working, you can find her enjoying the beautiful West Coast with her partner, James and Airedale, Hunter.

Our Team
Pamy Moir
Pamy MoirAgency
Manager
Project Management
Operations Lead
Client Relations
HR Support
Charlotte Nand
Charlotte NandTeam
Assistant
Office Administration
Client Support
Project Assistance
Schedule Management
Elle Offord
Elle OffordLead
Graphic Designer
Brand Visualization
Logo Design
Website Design
Creative Lead
Madalyn Kolke
Madalyn KolkeSocial Media
Strategist
Digital Design (Social specific)
Social Campaigns and Strategy
Content Creation
Social Video and Photography
Samanta-Maria de Souza
Samanta-Maria de SouzaGraphic Design Account Associate
Print and digital design
Illustration
Social Media Graphics
Photography
Camille Iversen
Camille IversenStrategic Communications Coordinator
Storytelling
Strategic Planning
Media Relations
Video and Podcast Production
Juliia Dynnyk
Juliia DynnykAccount Associate
Website Management
Copywriting
Research
Media Outreach
Hannah Keene
Hannah KeeneDirector of Operations
(Maternity Leave)
Project Management
Strategic Partnerships
Digital Marketing
Client Relations
Our Past And Present Clients
Testimonials
Our Feed

We recently worked with Comox Valley based non-profit organization Everybody Deserves a Smile (EDAS) on their Christmas social media campaign. EDAS began as a grassroots project in Edmonton right before Christmas in 2003. Now, several years later, thousands of care packages have been given to the homeless, and their simple yet powerful purpose continues to this day.

This campaign calls for donations from the community, using their existing branding in a fun and bold new way. By combining shape, color, text and photography, we were able to communicate dynamically and efficiently to a wide audience.

To keep up with Everybody Deserves a Smile and the impactful work they do around Vancouver Island and beyond, visit edas.ca.
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#branding #socialmediamarketing #marketingfornonprofits #nonprofitmarketing #edas #socialmediacampaign #socialmediastrategy #publicrelations #prwithpurpose #publicrelationsagency #vancouverisland
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Meet Samanta! Samanta is the most recent addition to our team. Even though she’s only been with us for a couple weeks, we’ve already been impressed by her hard work and her willingness to dive right in! As a graphic designer, she has an amazing ability to take the work we are doing to the next level. We decided to ask her a few questions - so take a look at what she has to say. ...

Hierarchy. Is. Everything.

When type hierarchy is done correctly, it can catch and keep a reader’s attention, guiding their eyes to key information quickly and powerfully. 

So how’s it done? Here are three efficient tips that can really take your messaging to another level.

1. Size

It sounds obvious, but don’t underestimate the power of differing sizes within your body of text. Larger for headings, smaller for body copy. Larger fonts will draw the eye and demand that the information at hand is important.

2. Color

A simple way to draw attention to a specific word, phrase, section or heading is to change its color. Keep in mind the meaning different colors can have. For example, green may represent nature, earth, health, or calmness. Red expresses dominance, passion, urgency, anger, hunger, or love. Keep the color changes minimal and intentional for the best result.

3. Placement

In North America, we read left to right. Because of this, our eye naturally looks to the top left corner first. However, the example shown above is a great example of how size and color can trump placement, and that’s why it’s key to use these tools mindfully and to your advantage!
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#typography #typographytips #hierarchy #readability #graphicdesign #graphicdesigncentral #publicrelations #visualbranding #typetopia #typographic #graphicdesigntips
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Are you a writing whiz who loves to support clients with making their vision a reality? From doing insightful media relations to implementing well thought-out strategies, you love putting the pieces together and thinking creatively to come up with innovative solutions.

If this sounds like you, we want to hear from you!

We’re hiring an Account Associate to join our growing team to develop, lead, and oversee the execution of client projects in alignment with our creative and strategic services.

This responsibilities of this role includes:

- Writing impactful media pitches and media releases.
- Getting to know our clients, building relationships through regular calls and meetings.
- Coming up with bright ideas, working collaboratively to develop the best solutions if something isn’t working.
- Preparing reports, presentations, identifying target audiences and proactively anticipating needs.

To apply, visit the link in our bio!

This is a part-time employee contract position, beginning at 25-30 hours per week, with the opportunity for full-time employment.
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#nowhiring #accountassociate #mediarelations #copywriting #publicrelations #pragency #yyjcareers #yyjsmallbusiness #50thparallelpr #joinourteam #mediarelationsjob #strategiccommunications
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It’s that time again… our team is growing! Each day is exciting and different at 50th, and we’re looking to add an Account Associate to join in on the fun. This person will be responsible for developing, leading, and overseeing the execution of client projects in alignment with our creative and strategic services.

This responsibilities of this role includes:

-Writing impactful media pitches and media releases.
- Getting to know our clients, building relationships through regular calls and meetings.
- Coming up with bright ideas, working collaboratively to develop the best solutions if something isn’t working.
- Preparing reports, presentations, identifying target audiences and proactively anticipating needs.

If you have a love for media relations and seeing projects through from inception to completion, we think you might just be a great fit! Come on over to the link in our bio and apply.

This is a part-time employee contract position, beginning at 25-30 hours per week, with the opportunity for full-time employment.

Apply at the link in our bio!
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#accountassociate #werehiring #50thparallelpr #communications #communicationsjobs #yyjjobs #femaleownedbusiness #growingteam #stratcom #mediarelations #prcareers #prjobs #publicrelations
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The name 50th Parallel Public Relations originated when we set out roots in Courtenay, BC, which is located close to the the 50th Parallel (actually, Courtenay is on the 49.68 Parallel, but we rounded up!). Having a name synonymous with our location was a way to quickly connect with our local community, building trust and credibility. Though our physical location has changed, our name continues to represent our brand and it’s origins. 

Recently, Naz sat down with Jamie Goerke on the Touching Base PR Podcast and discussed the origin of our brand name and how it has been reconsidered as our company has evolved. To listen to the full episode, visit the link in our bio and check out @touchingbase_pr
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#50thparallelpr #publicrelations #pragency #pr #communications #communicationsagency #companyname #socialmediamarketing #branding #brandname #vancouverisland #yyjsmallbusiness #courtenaybc #comoxvalley #comoxvalleysmallbusiness #originstory
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Meet Naz and Pamy: the team at the helm of the ship here at 50th! We think this power duo is basically unstoppable. From Naz’s untethered ambition to Pamy’s precision and practicality, we’re glad these two are a force for good, otherwise they’d be on their way to taking over the world. 

Naz, our Founder, oversees direction and runs toward our biggest goals, pursuing unique opportunities while supporting our team and pushing our mission forward.

Pamy is our Agency Manager. She gets all the pieces together to make our dreams a reality. By taking the lead on project management and client relations, she’s on the ground making sure our team is operating like a well-oiled machine.
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#teamworkmakesthedreamwork #founder #smallbusiness #socialentrepreneurship #socialentrepreneur #publicrelations #pragency #femalefounded #femaleownedbusiness #femaleownedandoperated #agencymanager #projectmanagement #smallteambigdream
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It’s National Publicist Day!
We discussed the differences and similarities between publicists and public relations agencies in episode 4 of @parallelpurposepodcast. To hear more about what PR is and how it can powerfully magnify the impact of an organization, listen to the full episode at the link in our bio!
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#parallelpurposepodcast #prpodcast #publicrelations #publicist #publicrelationspodcast #publicrelationsagency #communications #victoriabc #purposepodcast #fullserviceagency
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Each member of our team brings different backgrounds, experiences, and skills into the mix. That’s why at 50th, we take time to learn from one another. Every other week, one member on our team brings something to the table for feedback from the rest of the team. In these meetings, we champion each other’s hard work and give space to hear unique insights into what can make our deliverables for our clients even better. Our Tuesday reminder this week is to let people into your process, and to never stop learning. ✨
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#teamwork #teamworkmakesthedreamwork #50thparallelpr #feedbackfriday #graphicdesign #yyjsmallbusiness #allfemalecrew #femaleownedbusiness #publicrelations #pragency #communications #commsagency
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Meet our creative team!
 
Elle, our Lead Graphic Designer, oversees creative direction and takes the lead on branding and visual identity for us and our fabulous clients. Her expertise and impeccable eye for good design lays the foundation for all of our creative work.

Madalyn takes the role of Social Media Strategist. From rolling out campaigns and strategically showcasing us and our clients in the digital realm, Madalyn also brings her design background into the mix. She collaborates with the team’s vision to create posts, e-newsletters, and other digital materials.
 
These two are a creative powerhouse, and we love seeing the beautiful work they produce when they put their minds together!
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#creativeteam #creativeagency #teamwork #smallteam #smallteambigdream #smallbusiness #graphicdesign #graphicdesigner #socialmediamanager #socialmediamanagerlife #typography #colorswatch #50thparallelpr #publicrelations #communications
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Our work with the K’omoks First Nation (KFN) to support the development of their KFN Podcast aimed to shed light on the important work of negotiation between KFN and the BC government to establish Indigenous rights and greater self-governance for K’omoks First Nation. Through these efforts, the culture and livelihood of the K’omoks First Nation can be preserved, allowing their Indigenous culture and lifestyle to thrive for many future generations. To listen to more of their episodes, please visit komoks.ca/treaty.

Quote from Melissa Quocksister, KFN member and Treaty Consultant.
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#indigenouscommunications #podcastproduction #reconciliation #indigenouscanada #50thparallelpr #pragency #publicrelations #bctreaty #negotiations
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Our top tip this Tuesday? Nail down your key messaging. Key messages are essential for strong PR. If you change your messaging with every news release or media pitch, no one will understand who your company is and why they should work with you.

To solve this problem, we suggest creating a list of five to ten statements that define your company and ensure that all key stakeholders understand those messages.

From there, find fresh ways to repeat those statements frequently in the media. Mindfully implementing these key messages will ensure that everything you do and say points succinctly to your brand in an accurate, consistent and clear way.
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#keymessaging #copywriting #brandmessaging #publicrelations #prtips #targetaudience #50thparallelpr #victoriasmallbiz #makeanimpact #yyjsmallbusiness #branding
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