How a story is told is just as important as the story itself. The communications strategies clients are provided ensure that messages are accurately communicated. The 50thParallel PR Team will audit and analyze current communications activities and present new communications strategies.
Empowering clients to gain the skills and confidence to help support their own public relations activities is the goal with capacity building. The team at 50th Parallel PR is able to help provide a variety of hands-on training for their clients, whether it’s for one individual or an entire team. Capacity building allows them to provide their client’s with the tools they need.
An unclear external communications system is most often traced to an unclear internal system. Clients are set-up with the correct systems, clear policy and standards guides and trained to support a strong internal communications system.
Did you know that 93% of buyers focus on visual appearance? The 50th Parallel PR teams offers a broad approach to creative services to give their clients ideas life. Their approach to creative strategy is rooted in understanding how this creativity can be effectively leveraged to elevate projects by aligning in-depth research, goal-based planning and the value of copywriting.
They strive to help clients understand who their audience is and develop a plan to best engage with them. Their media relations strategies leverage a wide-range of media sources to ensure the message is in front of the right audiences.
A brand identity must be as unique as the people behind the brand. For clients of 50th Parallel PR, they lead a guided, inclusive conversation to uncover their vision, mission and values. By intentional design of colours, symbolism and language that uncover the best reflection of how clients want to be seen. They bridge where the client is currently perceived and where they ultimately want to be positioned. Through open-ended discussion, research, design and iterations, they deliver unique brands that communicate the key messages in a cohesive, creative and recognizable way.