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50th Parallel Public Relations Inc.

Raising our clients
to their full potential by
telling their story.

We are 50th Parallel Public Relations Inc. We are here to establish the path and guide you at every stage of your PR journey. We help identify your goals and design strategies that not only meet your indicators for success, but exceed them.

Since 2013 we have worked alongside a number of diverse clients to expand their social outreach. Our clients range from First Nations communities, social media influencers, non-profit organizations, and a variety of local businesses. We are excited to add you to that list!

We are a team of purpose-driven individuals focused on creating high-levels of success by elevating our clients. Our approach is to deliver unique experiences tailored to our clients’ specific needs. We craft innovative solutions, provide dynamic services and surpass expectations.

We look forward to hearing from you.

Services
COMMUNICATIONS

How a story is told is just as important as the story itself. Our communications strategies ensure that our clients’ messages are accurately communicated. We audit and analyze current communications activities and present new communications strategies.

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COMMUNITY ENGAGEMENT

What is built through great public relations is fostered through strong engagement in the community. Our community engagement plans help clients to create strategic partnerships, expand their reach and uncover innovative opportunities to engage with the community in a meaningful way.

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INTERNAL COMMUNICATIONS

In an increasingly digital world, having strong online systems in place is integral for overall success. Our internal communications services help make recommendations and implement systems and programs to suit clients needs. We ensure that once the systems are set-up, key personnel are trained and understand internal policies to help clients ensure their systems and policy structure are well maintained.

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CREATIVE

Did you know that 93% of buyers focus on visual appearance?  The 50th Parallel PR teams offers a broad approach to creative services to give their clients ideas life.  Their approach to creative strategy is rooted in understanding how this creativity can be effectively leveraged to elevate projects by aligning in-depth research, goal-based planning and the value of copywriting.

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MEDIA RELATIONS

They strive to help clients understand who their audience is and develop a plan to best engage with them. Their media relations strategies leverage a wide-range of media sources to ensure the message is in front of the right audiences.

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BRANDING

A brand identity should be as unique as the people behind the brand. For our clients, a guided conversation helps uncover their vision, mission, and values creating a clear and translatable message. By intentionally designing the colours, symbols, and language that best reflect our client’s values, principles, and unique brand identity. Our approach is collaborative, research-based, and systems focused to help unique brands deliver key messages in a cohesive, creative, and recognizable way.

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COMMUNICATIONS

How a story is told is just as important as the story itself.  The communications strategies clients are provided ensure that messages are accurately communicated.  The 50thParallel PR Team will audit and analyze current communications activities and present new communications strategies.

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COMMUNITY ENGAGEMENT

Empowering clients to gain the skills and confidence to help support their own public relations activities is the goal with capacity building. 50th Parallel PR is able to help provide a variety of hands-on training for thier clients, whether it’s for one individual or an entire team. Capacity building allows them to provide their client’s with the tools they need.

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INTERNAL COMMUNICATIONS

An unclear external communications system is most often traced to an unclear internal  system. Clients are set-up with the correct systems, clear policy and standards guides and trained to support a strong internal communications system.

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CREATIVE SERVICES

Did you know that 93% of buyers focus on visual appearance? Our team offers a wide variety of creative services to bring our client’s ideas to life. Our approach to creative strategy is rooted in understanding how it can be leveraged to elevate projects through extensive research, strategic planning, and meaningful content creation.

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MEDIA RELATIONS

We work to help clients understand how to reach their audience and strategize how to best engage with them through the use of multiple rel-
evant platforms. Similarly, our media relations strategies also help our clients be understood by their audience. To do this, we leverage a wide array of different media tools and resources to ensure that the messaging is clearly delivered and received in a meaningful way. We aim to create a culture of high-quality engagement for each of our clients.

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BRANDING

A brand identity should be as unique as the people behind the brand. For our clients, a guided conversation helps uncover their vision, mission, and values creating a clear and translatable message. By intentionally designing the colours, symbols, and language that best reflect our client’s values, principles, and unique brand identity. Our approach is collaborative, research-based, and systems focused to help unique brands deliver key messages in a cohesive, creative, and recognizable way.

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Our Areas Of Focus
Indigenous
Relations

We build strong connections with industrial, First Nations, and other governmental partners on both the provincial and federal levels. We begin with a comprehensive analysis of past and current communications practices to identify strengths and weaknesses. We use this data to craft strategies that work toward meaningful internal and external communications processes. Our work encompasses a wide range of services, including but not limited to, campaigns for increased community engagement, preparation for community events, media conferences, media relations, policy consultations, and social media engagement to reach organization. 

Social
Enterprise
Corporate
Public Relations

Public relations agencies can help corporations share their stories with others and engage with the community. At 50th Parallel Public relations, they write press releases, speeches and newsletters on your behalf with the goal of enhancing your public image. As your PR representative, they take charge of facilitating meetings with executive personnel and we serve as a bridge connecting communities at the corporate and municipal levels.

Government
Public Relations

Now more than ever, government agencies are seeing the benefits of meaningful engagement with both their internal and external audiences. 50th Parallel PR works with every level of government to ensure that citizens are informed and engaged with the news, upcoming events, and policy changes that affect communities. They are able to guide your organization in how it should communicate fulfilling its mission in a way that engages the communities it serves. They can manage your public advisory messages, your social outreach campaigns, and your public events. They also offer extensive communications plans and have experience running political campaigns.

Influencer
Public Relations

The 50th Parallel PR Team can handle all the hard work that goes into expanding our clients’ social media presence.  Let them take on the task of finding sponsors, connecting you with larger audience and linking you with content developers. They can run your social media accounts with timely posts, edited photos, and high-performing hashtags.

MEET NAZ
Nazaneen LauriaultFounder and Principal
Naz is the Founder and Principal of 50th Parallel Public Relations, a communications firm on a mission to be the most socially motivated and community advocating public relations company in Canada.

For the last 7 years, Naz built 50th Parallel PR in the Comox Valley, where it is currently headquartered before expanding to Victoria, British Columbia. Her extensive background in public relations includes work for the Canadian Mental Health Association, Corus Entertainment and the Comox Valley Chamber of Commerce. Her current clients are leaders in industries that span environmental, governmental and corporate sectors. With a focus on Indigenous relations, she has worked with a number of Indigenous clients including Kitsumkalum First Nation, Nuu-chah-nulth Tribal Council, K’ómoks First Nation, the Te’mexw Treaty Association, and Huu-ay-aht Group of Businesses.

Naz currently sits on the Everyone Deserves a Smile board, the Sid William Theatre Society board and is the co-lead for Startup Comox Valley. She can regularly be found donating her time to speak on various panels and at conferences across BC. When she isn’t working, you can find her enjoying the beautiful West Coast with her partner, James and Airedale, Hunter.

Nazaneen LauriaultFounder + Principal
Naz is the Founder and Principal of 50th Parallel Public Relations, a communications firm on a mission to be the most socially motivated and community advocating public relations company in Canada.

For the last 7 years, Naz built 50th Parallel PR in the Comox Valley, where it is currently headquartered before expanding to Victoria, British Columbia. Her extensive background in public relations includes work for the Canadian Mental Health Association, Corus Entertainment and the Comox Valley Chamber of Commerce. Her current clients are leaders in industries that span environmental, governmental and corporate sectors. With a focus on Indigenous relations, she has worked with a number of Indigenous clients including Kitsumkalum First Nation, Nuu-chah-nulth Tribal Council, K’ómoks First Nation, the Te’mexw Treaty Association, and Huu-ay-aht Group of Businesses.

Naz currently sits on the Everyone Deserves a Smile board, the Sid William Theatre Society board and is the co-lead for Startup Comox Valley. She can regularly be found donating her time to speak on various panels and at conferences across BC. When she isn’t working, you can find her enjoying the beautiful West Coast with her partner, James and Airedale, Hunter.

Our Team
Hannah Keene
Hannah KeeneDirector of Operations
Project Management
Strategic Partnerships
Digital Marketing
Client Relations
Elle Offord
Elle OffordGraphic Designer
Print and Digital Design
Brand Strategy
Illustration
Website Design
Alex Maertz (Maternity Leave)
Alex Maertz (Maternity Leave)Graphic Designer
Graphic Design
Branding
Photography
Illustration
Madeline Dunnett
Madeline DunnettPR Coordinator
Website Management
Copywriting
Research
Media Outreach
Madalyn Kolke
Madalyn KolkeSocial Media Strategist
Digital Design (Social specific)
Social Campaigns and Strategy
Content Creation
Social Video and Photography
Chelsea Case
Chelsea CasePeople and Culture Coordinator
Team Support
Office Coordination
Client Engagement
Event Assistance
Camille Iversen
Camille IversenStrategic Communications Coordinator
Storytelling
Strategic Planning
Media Relations
Video and Podcast Production
Our Past And Present Clients
Testimonials
Our Feed

Feeling discouraged? Burnt out? Unsure of the best next step? After a long year like the one we’ve had, here’s a reminder to give yourself some grace. You may not feel like you’re making strides, but perseverance and patience go hand-in-hand, and both often play a vital role in the growth of your business. Here’s your daily reminder to keep on going!
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#50thparallelpr #publicrelations #publicrelationsagency #brandstrategy #pragency #socialmediastrategy #PRtips #vancouverislandbc #victoriabc #comox #comoxvalley #prquote #quotestagram #maryanneradmacher
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Our long term goal with capacity building is to empower our clients to gain the skills and confidence to support their own communication strategies. From mentorship, to workshops, to training sessions, we are experienced in providing various hands-on communications training for our clients, whether it’s for one individual or an entire team. 
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#50thparallelpr #publicrelations #publicrelationsagency #brandstrategy #pragency #socialmediastrategy #PRtips #vancouverislandbc #victoriabc #comox #comoxvalley #communityengagement #communitybuilding #community #capacitybuilding #training
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Early in March, Instagram announced the addition of a highly requested feature known as Live Rooms. With this feature, up to four people can broadcast live together at the same time, compared to the previous limit of one other person. The hope of Live Rooms is that they will provide more creative opportunities to allow for things like Instagram talk shows, Q&A’s and interviews, musical collaboration, live shopping experiences and more! Instagram released this image of the new feature. We think it will be a great addition to the streaming options available on Instagram, and we can’t wait to see what’s going to be done with it! What do you think?
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#50thparallelpr #publicrelations #publicrelationsagency #brandstrategy #pragency #socialmediastrategy #PRtips #vancouverislandbc #victoriabc #comox #comoxvalley #techtrend2021 #liverooms #IGliverooms #Instagramupdate
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Today is Madeline’s last day with us at 50th Parallel PR before she goes back to school to pursue journalism! (Nope, this is no April Fools joke, although we wish it was!) After just shy of a year and a half with us, we’re sad to see her go and yet so excited for what the future holds for her. From always providing us with quality copywriting and strategic materials for our clients as well as plenty of laughs in the office, Madeline has left her mark on 50th and we’re so thankful for her! Join us in wishing her well in the comments below!
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#50thparallelpr #publicrelations #publicrelationsagency #brandstrategy #pragency #socialmediastrategy #PRtips #vancouverislandbc #victoriabc #comox #comoxvalley
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If you have a knack for writing and research, you love to work independently as well as collaboratively, and you want to be a part of a supportive and fast-paced work environment, don’t miss this opportunity to apply for our PR Coordinator opening! This position is full time and will be based in Victoria. Applications close this Friday. Head to the link in our bio to apply. We look forward to hearing from you!
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#prcoordinator #50thparallelpr #publicrelations #communications #communicationscoordinator #marketing #pragency #prjobs #copywriter #victoriabc #werehiring
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This quote from the tenacious and inspiring Rosa Parks reminds us that when our eyes are fixed on the right mission, the next steps become clear and we are given the courage we need in order to face them. 

Staying determined always has to do with purpose. What’s yours? 
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#50thparallelpr #publicrelations #publicrelationsagency #brandstrategy #pragency #socialmediastrategy #PRtips #vancouverislandbc #victoriabc #comox #comoxvalley #prquote #quotestagram #rosaparks #womxninhistory
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Ever wonder what it takes to make your audience stop scrolling and be captivated by your content? In our next newsletter, we’re going through ways to catch (and keep!) your reader’s attention. It’s coming to your inbox this week, so be sure to sign up today at the link in our bio! 💛
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#attention #marketingstrategies #marketingnewsletter #prnewsletter #publicrelations #graphicdesign #newsletter #50thparallelpr #emailmarketing #publicrelationsagency
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The typical social media user tends to follow a lot of people. From close friends and family, to acquaintances, to people they may not even know. Although this variety has it’s benefits, people are now looking for more personal and exclusive connections (perhaps as a result of the inability to connect with others in person) by joining private groups based on causes and interests. There has been a rise in the number of Facebook Groups and Instagram is now seeing more use of its Close Friends feature. Have you considered how utilizing a private group platform could benefit your audience?

In our experience working with Indigenous and governmental clients, we have found that private groups are a great option for sharing exclusive information that can’t be released publicly. Private groups also allow for a deeper sense of community, and could be a great way to give your audience a sense of belonging associated to the services you provide!
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#50thparallelpr #publicrelations #publicrelationsagency #brandstrategy #pragency #socialmediastrategy #PRtips #vancouverislandbc #victoriabc #comox #comoxvalley #techtrend2021 #techtrend #facebookgroups #facebook
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It’s International Womxn’s Day, and we just happen to know first-hand some pretty amazing womxn. (Don’t we all?)

Although here at 50th we are divided into two office locations in Courtenay and Victoria, we make unity and teamwork a priority (thanks, technology!) and have no shortage of appreciation for each unique womxn that makes up our team. 
It’s no stretch to be inspired daily by these hardworking and resilient womxn. Whether we’re coming together to meet a tight deadline, providing each other with feedback on recent materials, or celebrating successes side-by-side, the teamwork really does make the dream work here at 50th. Which womxn in your life are you extra appreciative of today?
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#publicrelationsagency #brandstrategy #pragency #socialmediastrategy #PRtips #vancouverislandbc #internationalwomensday #victoriabc #comox #comoxvalley #womenempowerment #womxnsupportingwomxn #womxninbusiness #womxnempowerment #50thparallelpr #publicrelations
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A lot of pressure goes into a headline. It’s the small handful of words that will either have people irresistibly drawn into your content, potentially converting them to long term consumers of your material, or it will leave them scrolling away without second thought. Have you ever struggled to know exactly how to make your headline pop? Check out these tips.

📈 Get specific.
It’s easy to scroll by a headline if it’s not immediately clear what you’re getting yourself into and what you can get from clicking. If you can provide prospects with a specific headline that promises the answer to their questions, you can have them compelled, potentially converting them into loyal readers and customers.

For example:
- Step-by-step process for writing a targeted customer service resume in 30 minutes

🤝 Get personal.
Even when mindlessly scrolling the web, people are naturally drawn to personal connection. Try using the word “you” to captivate your readers. Posts using the word “you” have been shown to perform better!

For example:
- Your step-by-step guide to first-time meditation

‼️ Get urgent.
Unless you fill your headline with urgency, readers are likely to put off reading your content, possibly bookmarking it and never coming back to it again. If you can’t get readers to click your headline now, it’s likely that it’s a lost deal.

For example:
- 5 easy ways that you can boost your public speaking confidence, today!

Check out the LinkedIn article at the link in our bio to find three more bonus tips that might just change your headline game!
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#publicrelationsagency #brandstrategy #pragency #socialmediastrategy #PRtips #vancouverislandbc #victoriabc #comox #comoxvalley #headlinewriting #linkedin #blogpost #copywriting #copywritingtips #writingtips #50thparallelpr #publicrelations
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In an increasingly digital world, having strong online systems in place is integral for overall success. Our internal communication plans help clients decipher which platforms will help reach business goals and how to use them properly to increase efficiency and productivity. We map out recommendations for key platforms, setup of accounts, account training, and development of the policies necessary to maximize business efficiency.
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#50thparallelpr #publicrelations #publicrelationsagency #brandstrategy #pragency #socialmediastrategy #PRtips #vancouverislandbc #victoriabc #comox #comoxvalley #communityengagement #communitybuilding #community #internalcommunication
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