At 50th Parallel Public Relations we combine strategy and creativity to produce an inspiring presence for our clients.

On the cusp of leading cultural and industry movements, we practice deep listening and creative strategies to realize our client’s purpose.

Delivering original content, bold visuals, intuitive strategy and thoughtful engagement that’s truly human to its core. At 50th Parallel Public Relations we combine strategy and creativity to produce an inspiring presence for our clients. We don’t believe in templates and tailor our services to the needs of each project with an in-depth understanding of cultural and industry movements. We elevate your brand by helping you speak your truth, raising your voices.

We command equity and presence in this world.








50th Parallel PR was born out of a vision to empower the powerless.

Since 2017, we have elevated the voices of First Nations and marginalized communities, non-profit organizations, small businesses and government agencies through effective storytelling and creativity. We are a purpose-driven public relations agency, dedicated to do work for the betterment of every living thing on this planet.

Throughout our journey, we’ve stood behind our clients and helped them tell their stories of loss and sadness, growth and prosperity, hopefulness and success. It is this heart work that keeps us going. Led by Founder and Managing Director, Naz Lauriault, 50th Parallel PR emboldens the mission and message of our clients, enabling them to pave the way forward with all the tools they need.


Indigenous leaders, businesses and communities

Government agencies


Purpose-driven businesses

— to build authentic services and plans that raise their voices. Our clients share our vision to create a more sustainable and equitable world, and are using their organizations and initiatives to make meaningful change.

Thought Leadership

In the summer of 2022, founder and managing director of 50th Parallel Public Relations, Naz Lauriault, launched her thought leadership initiative, sharing her journey working with Indigenous communities as a non-Indigenous person.

This initiative works in tandem with our vision to command equity and presence in this world by elevating the voices of industry leaders and thinkers. Naz launched this initiative to focus on empowering others to also find their unique voices and share hard-won knowledge and learning with their communities, and the world.



Naz Lauriault


Founder & Managing Director

Naz Lauriault is a social entrepreneur and advocate for those who have been rendered powerless. Naz has spent a decade working with over 30 Indigenous communities in Canada and much longer in professional communications for not-for-profits, thought leaders and purpose-driven businesses. She is the host of her agency’s podcast, Parallel Purpose, which fosters open conversations on public relations issues for marginalized communities.

Hannah Keene


Client Services Manager

Jennifer Wilkie


Chief Financial Officer

Mauricio Blanco Gamboa


Executive Assistant

Stephanie Hagenaars


Account Associate

Sara Meyer


Graphic Designer

Ali Brucks

Junior Account Associate

Vanessa Whyte

Content Creator

Chris Watts

Account Executive

Veronica White

Account Executive



Nene Kraneveldt

Imagination Fx

Personal Leadership Coaching

Digital Storyteller

Community Builder

Emma Rendell

Once More With Feeling

Public Speaking Coaching

Presentation Skills Training

Emma Scott


Thought Leadership Strategy

Personal Brand Visualization

Constanze Link

Constanze Link

Motion Designer

Creative Direction