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childrens-health-foundationNaz Lauriault2023-06-08T10:14:32-07:00

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Jul 18

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What’s on your summer book list? Whether you’re tanning at the beach, flying off on an adventure or relaxing on your couch, we want to know what you’re reading! Let us know in the comments below, and check out what some of our team members are diving into this summer. . . . #publicrelations #pragency #purposedrivenpr

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Jul 17

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Earlier this year, The Tofino Wilderness Resort in Quait Bay, BC, was acquired by Ahousaht First Nation as part of their land reclamation and economic development efforts. 50th Parallel Public Relations was invited to work on a rebranding project to reflect this change as the resort reopens as Wahous Wilderness Lodge. Prioritizing Indigenous representation and maintaining the spirit of the original logo, we worked with the client to design brand assets, tone and key messaging. Swipe through to see a side-by-side comparison of the original and refreshed logo, as well as design work and deliverables completed by our team. Follow their journey by visiting @wahouswildernesslodge . . . #publicrelations #pragency #purposedrivenpr #brandguide #branding

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Jul 16

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Sḵwálwen (skwall-win) is an Indigenous skincare line that honours Skwxwú7mesh (Squamish) plant knowledge and ancestral traditions by using sustainably harvested and sourced organic plants to balance, renew, repair, strengthen, hydrate and protect the skin. Dr. Leigh Joseph, PhD, whose ancestral name is Styawat, is the ethnobotanist, researcher, activist, and Indigenous founder of Sḵwálwen. She is also a mother and wife, a daughter and community leader whose aim is to help heal the intergenerational effects of cultural trauma within the Squamish Nation by learning, working with and preserving Indigenous plants, and carrying them forward into the modern world. Learn about Sḵwálwen by following them at @skwalwenbotanicals . . . #publicrelations #pragency #purposedrivenpr

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Jul 15

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Today is Naz's (@nazlauriault) birthday, and we couldn’t be more excited to celebrate her! We’re honoured to know her, to learn from her and to be part of the incredible environment she’s helped create. Each of us has been impacted in meaningful ways by her leadership, kindness and vision. To mark this special day, we’re sharing all the qualities we admire and appreciate about Naz, because she truly deserves to be celebrated. . . . #publicrelations #pragency #purposedrivenpr

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Jul 14

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Are you an independent Graphic Design contractor looking to collaborate with a values-driven team? At 50th Parallel PR, we lead with open and honest communication, respect, passion, integrity and collaboration, and we’re looking for someone who shares the same approach! As a Graphic Design Contractor, you will be part of our creative process, working with our in-house Designer and other team members, to deliver high-quality creative solutions for our clients. Learn more about working with our team and apply today by visiting the link in our bio. . . . #publicrelations #pragency #purposedrivenpr #hiring

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Jul 11

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Client highlight: We are excited to share the work of Connect Fund! The Ontario-based not-for-profit is dedicated to supporting the healthcare needs of 2SLGBTQ+ individuals, with a current focus on trans and non-binary people seeking gender-affirming care. Last month, 50th Parallel PR was proud to support Connect Fund through pro bono work, helping their team prepare for a successful event that met their important fundraising and community-building goals! Learn more about the important work Connect Fund is doing by following their socials at @connectfundcanada . . . #publicrelations #pragency #purposedrivenpr

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724 Lorimer Road
Victoria, BC V9B 6G3

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