- 50th Parallel PR

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Naz Lauriault2025-08-20T12:09:24-07:00

50thparallelpr

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Mar 16

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At 50th Parallel, we go beyond fit on paper and work in partnership, recognizing that impact is a shared responsibility.

Our clients come to us when they’re ready to communicate with clarity, care and intention, and that alignment matters.

We’re pleased to share a testimonial from Dr. Gurdiner Jassal of Outreach Optometry, reflecting on our work together on an animated explainer video.

Curious to learn more about the services we offer at 50th Parallel? Visit the link at our bio to connect today. We’d love to hear your story!

50thparallelpr

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Mar 13

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What is corporate social good and why is it so important?

On March 18 at 12 PM ET, our founder Naz Lauriault (@nazlauriault) will join fellow leaders in communications and social impact for a panel hosted by @theprnet exploring how agencies can help brands move from intention to meaningful action.

As expectations around corporate responsibility continue to grow, communications leaders are increasingly being called upon to guide organizations in aligning purpose with strategy, storytelling and measurable impact.

Listen in on the conversation, as Naz engages with Melody Serafino (@theno29), Rachel Henderson Eliff (@fentoncommunications), Maurisa Turner Potts (Spotted MP) and Sharnice Neale-Ottley (@generationcitizen). We're excited for the insights that will be shared!

To attend this digital event, please RSVP to events@theprnet.com and the team will share the private guest Zoom link.

50thparallelpr

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Mar 12

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We help impact-minded organizations lead with clarity, confidence and care.

We do this through conscious PR, building credibility and visibility through values-based communications.

Through this approach, we offer a range of services to meet organizations and leaders where they are.

Swipe to explore the services we offer at 50th Parallel.

For a more detailed breakdown, visit our services page at the link in our bio.

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Mar 10

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In celebration of B Corp Month and International Women’s Day last week, we’re shining a light on some of our favourite women-founded B Corps. 💛

Across industries, women are leading the way, building businesses that put people and the planet first. These innovators and changemakers are driving real, lasting change and that impact deserves to be put front and centre.

We’d love it if you joined us and shared in the comments which women-founded B Corps inspire you!

Let us know below. 👇

@bcorpuscan
@blocalbc
@bcorporation

50thparallelpr

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Mar 5

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We always begin with clarity.

Because unclear decisions lead to unclear messaging.

This is why our work often feels less traditional. We listen first with empathy and we assess fully before strategizing.

This way, our partners walk away with clear alignment and messaging that remains consistent and effective beyond a single event.

50thparallelpr

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Mar 4

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50th Parallel PR was born out of a mission to do good in the world.

From day one, we’ve been intentional about the clients we support, the work we champion and the standards we hold ourselves to.

Becoming B Corp certified in 2023 was a natural extension of our approach.

Now, nearly three years in, we’re proud to be part of a global community working to transform the economy so it benefits all people, communities and the planet.

This #BCorpMonth, we’re reflecting on where we are and where we want to go. Because that’s what being a B Corp is, continuous improvement, not perfection.

@blocalbc
@bcorporation
@bcorpuscan

P: 778.225.0556
724 Lorimer Road
Victoria, BC V9B 6G3

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We respectfully acknowledge that we are located on the traditional and ancestral unceded territory of the Lekwungen speaking peoples, the Songhees and Esquimalt Nations in Victoria. We welcome all ages, races, gender identities, sexual orientations, cultures, religions and beliefs.

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