Pr-Agency

Naz Lauriault2023-11-13T14:42:47-08:00

50thparallelpr

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Aug 31

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We are proud to share that we have been named a finalist in PR Daily's (@prdaily_) Nonprofit Communications Awards in the Community-Nonprofit Partnership category for our collaborative work with the @temexwtreatyassociation (TTA).

This recognition celebrates excellence in mission-driven communications that inform communities, build trust and inspire action through strategic storytelling, creative campaigns and purposeful outreach.

As the second recognition of our partnership with TTA, this is a deeply meaningful milestone — one that reflects the care, integrity and commitment at the heart of this work.

Winners will be announced, and finalists celebrated, on September 30, 2026, in New York City.

50thparallelpr

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Aug 28

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At 50th Parallel, we build trust using conscious PR. But what does that mean?

Explore some of our previous Reels breaking down what this approach means and what it looks like in practice.

50thparallelpr

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Aug 26

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In April 2024, we had the honour of supporting ʕaaḥuusʔatḥ (Ahousaht) First Nation in their ʔahʔiiḥčp ʔukʷił ʔiqḥmuut (Honouring Our Ancient Ones) Project.

This community-led initiative sought to locate missing children from the Ahousaht and Christie Indian Residential Schools through archaeological research, advanced scanning technology and oral testimony. Throughout the project, the priority was to communicate with care, transparency and cultural integrity.

Our support included:
- Media relations materials: Event social media guide, project social media content, presentation template, community notice, media monitoring and outreach, day-of-support and media process guide.
- Strategic communications: key messaging and FAQs

The impact:
- Built and maintained a media list of 123 contacts.
- Engaged 59 media outlets and 20 local and regional institutions.
- Secured 10 stories published across 28 local, regional and international outlets.
- Supported communications surrounding three public statements issued by a BC minister, a neighbouring First Nation and an Indigenous organization.

Our role was to support, not speak for the Nation. By walking alongside the project team, we ensured respectful storytelling that centred community voice and truth.

50thparallelpr

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Aug 24

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Audiences today aren’t seeking another polished organization. They're looking for people they can trust.

Overwhelmed by traditional advertising and unmoved by faceless corporate messaging, audiences are craving authentic communication grounded in real people, honest stories and meaningful action.

Swipe through to discover four meaningful actions you can implement in the next 30 to 90 days to strengthen your relationships and build lasting stakeholder trust.

50thparallelpr

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Aug 21

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If you’ve ever felt you had something meaningful to say but weren’t sure how to express it in a way that felt aligned and sustainable, this is the place to begin.

Join us this September for our third cohort of Lead with Clarity, a six-week guided masterclass designed to help you shape your message, uncover your unique point of view and build a visibility strategy rooted in purpose.

Spots are intentionally limited to keep the experience intimate, reflective and high-touch. If this speaks to you, visit the link in our bio to learn more and reserve your spot.

50thparallelpr

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Aug 20

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We thought we’d share our take on this trend.

Showing up authentically, listening first and building trust that lasts are just a few of the ways we approach our work.

We do this because it actually makes a difference. Taking the time to truly understand our clients means we can show up better for them, creating greater impact and making the most informed decisions.

Kinda chic to do things with intention (because the truth never goes out of style).

P: 778.225.0556
724 Lorimer Road
Victoria, BC V9B 6G3

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