Our Services
At 50th Parallel Public Relations, we offer values-aligned communications services that meet complexity with clarity and storytelling with strategy. Whether you’re navigating a major launch, telling a nuanced story or building internal capacity, our approach is grounded in care, context, and community.
01
Strategic Communications and Public Relations
Purpose-led storytelling, rooted in strategy
We help organizations clarify their message, amplify their impact and build meaningful relationships with the public and media. From brand narrative development to media outreach and campaign execution, we offer end-to-end support grounded in integrity and intention.
Includes:
- Communications and media strategy
- Campaign design and rollout
- Executive thought leadership and profile-building
- Media relations and narrative development
Ideal for organizations who are ready to lead with clarity and show up with confidence.
02
Indigenous and Government Communications
Navigating partnerships with respect and relational care
Our team specializes in supporting Indigenous communities and government partners with communications that reflect cultural, political and relational realities. We work at the intersection of truth, accountability, and complexity – always with consent and collaboration at the core.
Includes:
- Treaty and Constitution implementation vote and MOU communications support
- Internal and external engagement strategies
- Culturally responsive messaging
- Facilitation and capacity-building for Nation-to-Nation initiatives
Ideal for communities, government and community organizations seeking respectful and responsive communications.
03
Branding and Visual Communications
Bringing your purpose to life
Your brand is more than a logo – it’s a story, a feeling and a promise. We help purpose-led organizations translate their mission into clear, cohesive branding that resonates with the communities they serve. Whether you’re building from scratch or refining your identity, we bring strategy, beauty and depth to every touchpoint.
Includes:
- Brand strategy and values alignment
- Messaging architecture (mission, vision, tagline, tone of voice)
- Visual identity development (logo, typography, colour palette)
- Brand collateral and communications templates
Ideal for organizations seeking branding that reflects who they are and the impact they hope to make in the world.
04
Training and Capacity Building
Giving your team the tools – and the confidence – to lead communications in-house
We deliver custom training and communications education that demystifies media, centres values and equips your team to communicate clearly in a fast-moving world. Our sessions are grounded in cultural humility, practical skill-building and your unique context.
Includes:
- In-house communications training
- Media relations and storytelling workshops
- Stakeholder engagement guidance
- Executive coaching and spokesperson prep
Ideal for organizations building internal capacity or navigating a transition in their comms team.
05
The 50th School for Conscious PR
For communicators, founders, and leaders building a different kind of narrative
Our education arm offers courses, toolkits and masterclasses in purpose-led PR. Whether you’re a freelancer, in-house communicator or organizational leader, we help you clarify your message and lead with purpose – without losing your soul in the process.
Includes:
- Lead With Clarity (our 6-week flagship masterclass)
- Online courses in conscious storytelling, crisis comms, and media training
- Toolkits and resources for values-led communications
- Community learning spaces for emerging leaders
Ideal for those reimagining how stories are told.
We Can Work Together In Two Ways
We offer two distinct ways of working together, depending on where you are in your journey and what kind of support you need.
Strategic Projects
For organizations with a defined scope and clear deliverables.
You come to us with a specific initiative – a communications campaign, treaty project, brand refresh or capacity-building engagement and we’ll walk alongside you to bring it to life with care, clarity and cultural responsiveness.
This is for you if:
- You have a specific story, campaign, or project you’re ready to execute
- You need support shaping the message, materials and strategy
- You’re navigating complexity and want guidance that’s thoughtful and values-aligned
Examples:
- Major announcements
- Treaty and governance communications
- PR campaigns and launches
- Communications toolkits and stakeholder engagement plans
Ongoing Partnerships
For organizations seeking long-term support and relationship-based strategy.
You’re looking for a trusted partner who understands your values, audience, and long-term vision. Through a monthly retainer or long-term engagement, we support your internal team, shape your public presence and hold your communications ecosystem with intention.
This is for you if:
- You’re growing and need consistent communications support
- You’re building a brand rooted in impact and integrity
- You want a team that moves with you – not just for you
Examples:
- Strategic communications retainers
- Executive thought leadership support
- Ongoing media relations and visibility strategy
- Communications capacity-building across your organization
