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Naz Lauriault2023-12-01T16:37:12-08:00

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Nov 12

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@edas.powerfullove (EDAS) is a group of community members, educators and students who believe in the power of compassion.

Each year, students from grades K to 12 craft heartfelt, handmade care packages for people experiencing poverty, housing insecurity, homelessness and isolation during the holiday season.

2026 marks five years of working alongside EDAS and we’re honoured to play a part in the meaningful work they do to help young people to learn, lead and build greater connection and empathy within their communities.

We believe in knowledge as a tool for empowerment and that access to the right resources can create meaningful change. Through our partnership with EDAS, we provide our strategic communications expertise pro bono to help amplify their work and support the communities they serve.

EDAS host schools are currently collecting donations! If you’re able, help make these care packages possible by donating at edas.ca.

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Nov 10

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We are incredibly excited to share that our founder and managing director, @nazlauriault, has again been named one of @theprnet’s 2026 Marcomms’ Most Influential!

Recognized for a second consecutive year, this international award celebrates those shaping the future of marketing and communications through leadership, innovation and meaningful impact.

Our mission has always been rooted in making a meaningful impact. To see our values and purpose brought to life through Naz’s work, and recognized by such an esteemed group, is a testament to the significance of this work and the impact it creates.

Moments like these inspire us to keep pushing forward and creating the positive change we know is possible.

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Nov 9

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Aging out of care, for many young people, means losing their home, support and safety net overnight.

On Friday, our client Snuneymuxw First Nation brought together media and community members to celebrate the opening of ct ce’ Our Future.

A First Nation-led youth housing village on Snuneymuxw reserve land, it will provide young adults transitioning out of Kw’umut Lelum’s care with stable housing, an on-site mentor and a supportive community.

This housing village was created to close that gap, offering a foundation for youth to build their futures with greater stability and support.

We were honoured to support this important announcement, curating a comprehensive media list and developing the pre-event media advisory and post-event media release.

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Nov 8

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They served their country with courage and distinction. Yet many returned home to a country that denied them the same recognition, rights and benefits afforded to other veterans.

First Nations, Inuit and Métis veterans have made extraordinary contributions to Canada's military history, often in the face of discrimination both during and after their service.

Many were denied benefits they had earned. Some lost their Indian status, while others were excluded from ceremonies honouring those who served.

Today, on Indigenous Veterans Day, we honour their service and sacrifice, acknowledge the injustices they endured and recognize contributions that went overlooked for far too long.

We remember.

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Nov 6

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Join us as we celebrate one year with our Chief Growth and Expansion Officer, Alicia!

An energizing and empowering presence, Alicia brings such heart to everything she does.

Over the past year, she has played an important role in helping us grow thoughtfully and intentionally, always keeping our vision and those we support at the centre of the work.

Happy one year, Alicia (@alicialoveread)! We are so grateful for all that you do and the opportunity to grow alongside you. Here’s to all that lies ahead.

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Nov 5

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What role does communication play in whether people trust institutions?

A significant one.

People are navigating an increasingly complex information environment shaped by fragmented media, artificial intelligence, misinformation and rapidly shifting expectations.

In this environment, communication can no longer be simply transmitting information. It must help people make sense of it.

That means listening meaningfully, communicating clearly, making information accessible and being transparent about what is known and what remains uncertain.

We don't control whether people trust an institution or a leader. But as communications advisors, we can influence whether that institution or leader communicates in ways worthy of trust.

P: 778.225.0556
724 Lorimer Road
Victoria, BC V9B 6G3

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