October Article-Crisis-Title-03

Naz Lauriault2023-12-01T16:41:14-08:00

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May 9

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This May marks two years since we became a certified B Corp!

From day one, our mission has been to create meaningful impact. While we didn’t set out to label our commitment to social change, our journey naturally led us to the B Corp community.

Over the past two years, being part of this global movement to redefine business success has been nothing short of transformative.

To those we’ve met along the way and those we’ve yet to meet, we’re grateful to walk alongside you in building a more inclusive, equitable and sustainable future.

@bcorporation
@bcorpuscan
@blocal.vancouver
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#publicrelations #pragency #purposedrivenpr #bcorp #bcorpcommunity #businessasaforceforgood #bcorporation

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May 8

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May 7

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PR Pro Tip: Not all attention is good attention

Just because something can go viral doesn’t mean it should. In purpose-driven work, intention matters more than reach.

The goal isn’t just to be seen, it’s to be seen for the right reasons.
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#publicrelations #pragency #purposedrivenpr

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May 5

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Today, on the National Day of Awareness and Action for Missing and Murdered Indigenous Women, Girls, Two-Spirit and Gender-Diverse People, also known as Red Dress Day, we reflect and take action.

The red dress has become a powerful symbol of the lives stolen and the voices silenced by violence, injustice and systemic neglect. This day is a call of remembrance and a call to action to amplify Indigenous voices and work toward meaningful change.

Swipe through this post to learn more about the importance of May 5 and how you can be an active ally.
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#publicrelations #pragency #purposedrivenpr #nomorestolensisters #reddressday #mmiwg

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May 2

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Every year on May 3, the world comes together to celebrate World Press Freedom Day, a day dedicated to recognizing the essential role of a free press, defending media independence and honouring journalists who have lost their lives in the pursuit of truth.

This year, the spotlight is on a topic dominating conversations worldwide: Artificial Intelligence (AI).

AI is reshaping the landscape of journalism. From enhancing efficiency to broadening access to information, it transforms how stories are told.

Yet, with these advances come challenges, from the spread of misinformation to ethical and safety concerns.

As professionals connected to this field, this day holds special meaning for us. Today, we take a moment to reflect on the evolving role of AI in journalism and recommit to upholding the values of press freedom in an increasingly digital world.
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#publicrelations #pragency #purposedrivenpr #Worldpressfreedomday

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May 1

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Posts featuring imagery and symbols of a specific Nation or culture see higher engagement from those communities while also supporting cultural revitalization.

As a non-Indigenous organization, we are committed to meaningful collaboration with Indigenous creators. By working with Indigenous artists, Knowledge Keepers and organizations, especially when serving Indigenous clients, we ensure our work is culturally respectful, relevant and Indigenous-led.

For more takeaways like this, visit our 2024 Trends Report at the link in our bio.
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#publicrelations #pragency #purposedrivenpr #trendsreport #revitalization

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October Article-Crisis-Title-03