Whole-Person Leadership Offering

Ricky-Lee Watts

Compassionate

Natural

Dynamic

The Project

Whole-Person LEADERSHIP OFFERING

Ricky-Lee Watts is a first-generation university graduate, passionate dreamer, traveller, motivational speaker and visionary leader.

Experienced in working with Indigenous communities, universities and government, he oversees Generation Power at Indigenous Clean Energy, an Indigenous youth clean energy and career-training program. He was also an elected councillor for his Nation and models with SuperNaturals Modelling, an Indigenous agency.

A part of Ricky-Lee’s personal mission is to be the role model he needed when he was younger and to inspire people to find beauty and strength within themselves, their community and in the world around us.

We partnered with Emmiko to amplify this light through a comprehensive whole-person leadership and social strategy. With a special focus on Instagram and video content, we were able to help him connect with his specific audience and tell his story.

Ricky-Lee has continued using his wisdom and guidance to empower individuals to reclaim their power, rise above life’s challenges and embrace their authentic selves.

We are honoured to be a part of his story.

Whole-Person Leadership Strategy

Our process began with a workshop where we took a deep dive into Ricky-Lee, using various tools and exercises to identify the key information needed to define the parameters of his brand positioning. Once we gathered this information, we developed a comprehensive brand positioning document that clearly articulates the way his brand shows up in the world. This document outlines his purpose and mission, brand role, customer value proposition, audience and competitor snapshots and the core insight for each audience group. It also defines the emotional and functional benefits of the brand, along with a clear positioning statement, elevator pitch, brand essence, brand personality and brand values.

Brand Visualization

Once the strategy was set, it was time to bring it to life! We moved into a collaborative process, developing the guiding elements that would shape Ricky-Lee’s brand identity. The outcome of this phase was a comprehensive brand guide, including a brand mark (logo), typography, colour palette and graphic and image styles, along with examples showing how these elements come together across real-world brand applications.

Implementation

During the final stages of the project, we worked with Ricky-Lee to create materials with the goal of kick-starting his brand. We created a social media strategy, as well as design assets for stationery and digital platforms.