Raising Your Voices.
Raising Your Voices.
We practice conscious public relations through culturally-responsive storytelling, advocacy, education and decolonial messaging. Our work exists to amplify the voices of the historically marginalized communities and champions of change.
Trusted by
The 50th Approach: Our Pillars to Purpose-Led PR
Communications with purpose.
Our approach is rooted in strategy that’s focused, measurable and made to matter. Whether you’re launching a campaign or building an organization-wide communications plan, we tailor our work to reflect your values — and move your goals forward. We believe meaningful communications starts with these four pillars.
Listen First
Community-led storytelling requires humility
Learn with Intention
Understand the context before crafting the message
Collaborate with Meaning
We walk alongside our clients, not ahead of them.
Take Real Action
Communications must lead to real-world change
Create long-lasting relationships
We support our clients in creating a long-lasting presence
Our Work
We are a full-service, conscious PR company focused on raising your voices.
Ahousaht First Nation
ʔahʔiiḥčp ʔukʷił ʔiqḥmuut (Honouring our Ancient Ones)
“Fantastic.”
“From start to finish, the Team at 50th Parallel PR have been fantastic. Naz was extremely professional and ensured my animated video was being created in a prompt timeline. They ensured my vision and brand was preserved with minimal direction given. Overall, great experience!”
Dr. Gurinder Jassal, Outreach Optometry
“Perfectly captured the goal of our communications.”
“We were very impressed with the team at 50th Parallel and their communications services. From the very beginning, the team was incredibly flexible and accommodating, taking the time to understand our needs and ensuring that our objectives were met. Their messaging was clear and concise which perfectly captured the goal of our communications. They took the time to listen to our feedback and made sure that our final product was exactly what we wanted. We would highly recommend 50th Parallel for any company looking for a reliable and professional PR firm.”
Andrew Gardiner, Interior Designers Institute of BC
“Thrilled.”
“I am extremely excited about the explainer video that 50th Parallel produced for me. I am especially thrilled with the ease and swiftness with which it was produced. I love it and I would definitely recommend you consider 50th Parallel for your video needs. Naz and her staff were very accommodating and amiable.”
Sharon Marshall, DEVA Training & Staffing Solutions
We are a different kind of PR agency.
Our people are at the centre of the work we do. They hold us accountable to our greater purpose to raise the voices of the underserved citizens of our world. Our team of passionate, purpose-driven individuals are here to listen and learn about your story and your reason why.
who we work with
At 50th Parallel PR, we work with values-aligned organizations and leaders who believe that communications is about more than visibility – it’s about responsibility.
Our ideal clients are purpose-driven, equity-conscious and community-centred. Whether they’re not-for-profits, Indigenous communities or leaders, social enterprises or progressive brands, they come to us when they’re ready to communicate with clarity, care and impact.
They are often:
- Rooted in social, environmental or cultural change
- Seeking meaningful, long-term storytelling – not just quick wins
- Committed to equity, inclusion and amplifying underrepresented voices
- Looking for a collaborative partner – not just a PR agency
- At a point of growth, transition or transformation
If that sounds like you, we’d love to meet.
