Skip to content
50th Parallel PR
  • MENU
    About

    About 50th

    Case Studies

    Living Wage Employer

    Careers with 50th

    Our Impact

    B Corp Certification

    1% For the Planet

    Benefit Reports

    Services

    Signature PR Services

    Thought Leadership

    Learn

    The 50th Blog

    PR Trends Reports

    Connect
    Contact Us →
Hire Our Team
50th Parallel PR
Hire Our Team
  • Home
  • About
    • About 50th Parallel
    • B Corp
    • Trends Reports
    • Benefit Reports
    • 1% For the Planet
    • Living Wage Employer
    • Careers with 50th
  • Services
    • PR Services
    • Thought Leadership
  • Case Studies
  • Blog
  • Contact Us
50th Parallel PR

Hire Our Team

  • Home
  • About
    • About 50th Parallel
    • B Corp
    • Trends Reports
    • Benefit Reports
    • 1% For the Planet
    • Living Wage Employer
    • Careers with 50th
  • Services
    • PR Services
    • Thought Leadership
  • Case Studies
  • Blog
  • Contact Us
hupaNaz Lauriault2025-06-17T14:40:11-07:00

50thparallelpr

View Instagram post by 50thparallelpr

Jul 30

Open post by 50thparallelpr with ID 18100182565598587
PR Pro Tip: Going viral does not equal success. While viral content can boost views, engagement and reach, those extra eyeballs might not be the right ones for your goals, mission or brand. If you want to influence policy or decision-makers, or receive funding for a project, you need specific people to see your tailored message. Instead of chasing trends, we focus on building meaningful connections with your target audience, by creating content that speaks directly to them. Content that informs, inspires and supports what they (and you!) care about most. . . . #publicrelations #pragency #purposedrivenpr #PRprotip

50thparallelpr

View Instagram post by 50thparallelpr

Jul 29

Open post by 50thparallelpr with ID 18024785312711617
At our annual team retreat in June, we reviewed our impact statement, which takes a look at the WHY behind our work. Swipe through to learn more about what our team believes in and why we are passionate about what we do. . . . #publicrelations #pragency #purposedrivenpr #impactstatement

50thparallelpr

View Instagram post by 50thparallelpr

Jul 25

Open post by 50thparallelpr with ID 17998726313644666
How are you feeling as we wrap up the month? Are you kicked back and relaxed with where your projects are at (image 2)? Are you enjoying the summer with good food and friends (image 5)? Or has it been more of a coffee-spilling chaos kind of month (image 8)? Whether it’s the mood you’re manifesting or the vibe you’re living in, let us know what image you resonate with most in the comments below! . . . #publicrelations #pragency #purposedrivenpr

50thparallelpr

View Instagram post by 50thparallelpr

Jul 24

Open post by 50thparallelpr with ID 18107230450540871
Have you been following the conversation around the em dash and the rise of AI tools like ChatGPT in communications? The use of the em dash in content has sparked online debate thanks to its enthusiastic use by AI language models, like ChatGPT. But does using an em dash mean you used ChatGPT? And is using ChatGPT a bad thing? Swipe through to read our founder Naz’s perspective on the role of AI in our industry, and share your thoughts in the comments below. . . . #publicrelations #pragency #purposedrivenpr #ArtificialIntelligence

50thparallelpr

View Instagram post by 50thparallelpr

Jul 23

Open post by 50thparallelpr with ID 18252336664305067
From listening to podcasts while gardening to audiobooks on dog walks, our team always stays tuned in. We’re sharing a few of our current favourites, and we’d love to hear from you! What podcasts or audiobooks should we add to our lists? Drop your recommendations in the comments. . . . #publicrelations #pragency #purposedrivenpr #whatwerelisteningto

50thparallelpr

View Instagram post by 50thparallelpr

Jul 22

Open post by 50thparallelpr with ID 18069586067118176
In June, the 50th Parallel Public Relations team gathered from across the country for our annual team retreat! Between team bonding, good food and time spent enjoying the city of Victoria, we carved out time to dive deep into our goals, values and vision for the future. We reviewed our impact statement and brainstormed ways to strengthen our efforts in areas like human rights, climate action, advocacy, collective action and justice, equity, diversity and inclusion. Our team also participated in an exercise about company culture and created criteria for partner organizations for 1% for the planet. Swipe through for a look at our time together and stay tuned for where we are headed next! . . . #publicrelations #pragency #purposedrivenpr #teamwork #dreamteam

P: 778.225.0556
724 Lorimer Road
Victoria, BC V9B 6G3

NAVIGATE
Home
About
PR Services
Client Wins
The Blog
Contact
SUBSCRIBE

Education is empowerment. We are dedicated to sharing our wins, misses and stories with you. Come along for the journey by subscribing to our monthly newsletter.

We respectfully acknowledge that we are located on the traditional and ancestral unceded territory of the Lekwungen speaking peoples, the Songhees and Esquimalt Nations in Victoria. We welcome all ages, races, gender identities, sexual orientations, cultures, religions and beliefs.

Privacy Policy | Website Terms of Use | Website by Ethos + Bloom

Page load link
Go to Top