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collaboratorsNaz Lauriault2023-05-28T18:33:10-07:00

50thparallelpr

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Jul 9

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"These achievements did not happen by chance.” - Erralyn Joseph, Hun’qwii’thia, President of the PDG Board of Directors. Last month, our client, Snuneymuxw First Nation (Snuneymuxw), announced a landmark achievement through Petroglyph Development Group (PDG), its wholly owned economic development arm. This closing sale is a partnership between PDG and Musqueam Capital Corporation (MCC), establishing shared ownership over the operations of River Rock, with MCC holding a minority ownership interest and PDG holding a majority ownership interest. Combined with its acquisition of the Courtyard by Marriott Nanaimo earlier this year, PDG is now the largest First Nation-owned casino operator in Canada by revenue and the largest Indigenous-owned hospitality operator in the country. It was an honour to support this announcement and uplift an achievement that reflects years of planning, investment and leadership by Snuneymuxw and PDG, to build a future that will strengthen generations to come.

50thparallelpr

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Jul 7

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Our client, the @temexwtreatyassociation, is looking for a driven, organized and dynamic individual to join their team as a Communications Generalist. In this role, you will support their communications work by creating content for multiple social platforms and supporting community engagement. If you have a passion for communication, a keen eye for detail and a flexible schedule to accommodate community events, we invite you to apply today at the link in our bio.

50thparallelpr

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Jun 19

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National Indigenous Peoples Day is an opportunity to honour and celebrate the enduring histories, cultures, leadership, knowledge and resilience of First Nations, Inuit and Métis Peoples. As June 21 approaches, our team has gathered a collection of resources that have broadened our perspectives and deepened our understanding of Indigenous voices and experiences. We hope these recommendations encourage continued learning, reflection and meaningful engagement with Indigenous perspectives and storytelling in the days ahead. What resources have shaped your learning journey? We’d love to see your favourites in the comments below.

50thparallelpr

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Jun 17

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What is performative leadership? It’s when we lead from expectation rather than authenticity. Many leaders have learned to show up in ways they believe are expected of them. Whether it’s to gain approval, project confidence, meet expectations or maintain a certain image, those behaviours don’t always reflect who they truly are. In our six-week masterclass, Lead with Clarity, we often explore the difference between performative leadership and whole-person leadership. Whole-person leadership begins with self-awareness. It’s the practice of leading from a place of alignment between who you are, what you value and how you show up every day. It takes courage to define leadership on your own terms rather than adopting a version you think others want to see. So, ask yourself: Are you leading as the person you truly are or as the person you think you should be?

50thparallelpr

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Jun 10

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Since February, we’ve had the privilege of working with Metlakatla First Nation (@metlakatlanation) to help bring structure, consistency and clarity to its communications. That work has included support for community gatherings, such as their Annual General Meeting, as well as ongoing digital updates related to career opportunities, Nation news, programs and announcements. Whether members are looking for work, following a program update or staying connected to what’s happening at home, the goal is simple: to make important information clear, accessible and available when people need it. We are grateful to support this work alongside Metlakatla.

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Jun 5

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The Connect Fund (@connectfundcanada) is a non-profit organization working to improve access to gender-affirming and transition-related care for trans, non-binary and gender-diverse communities across Ontario and Alberta. Established in response to growing gaps in care, long waitlists and financial barriers, the organization helps bridge critical systemic gaps by directly funding access to essential services, including hormone therapy, counselling and surgery. We partnered with the Connect Fund to support communications and fundraising efforts leading into its largest donor event of the year. It was a privilege to provide this support on a pro bono basis and contribute to work advancing access, dignity and care for these communities. What we supported: - Key messaging and sub-brand design - Media release and outreach - Donor invitations and event materials - Event-day support and photography The impact: - More than 50 prospective donors in attendance - Over $20,000 raised in support of gender-affirming care

P: 778.225.0556
724 Lorimer Road
Victoria, BC V9B 6G3

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