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collaboratorsNaz Lauriault2023-05-28T18:33:10-07:00

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Sep 21

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This month, we shared that our 2026 giving as a 1% for the Planet member (@1percentftp) had been certified, with more than $10,000 contributed to our environmental partners. As part of that announcement, we promised to introduce you to the organizations behind that impact. Our team selected partners with a focus on organizations working within the communities where we live and operate, allowing our giving to support environmental action that is both meaningful and close to home. Swipe through as we proudly introduce our current environmental partners and some of the important work they’re doing. Accounts tagged: @reciprocitytrusts @cumberlandcss @stanleyparkecology @ottawariverkeeper.garderiviere @treecanada

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Sep 18

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A few moments from the B Local Los Angeles (@blocal_la) “Good Company” event last week at the Room & Board showroom in Culver City. It was an empowering evening connecting with fellow B Corps and mission-driven businesses, while connecting with B Curious people and organizations looking to learn what it’s like to be a B Corp. We also heard from the @roomandboard team about their own B Corp journey and what it looks like to put those commitments into practice. At the heart of the B Corp movement is a belief we share deeply: that business can be a force for good, balancing purpose and profit while considering its impact on people, communities and the planet. It means building with accountability and transparency, and continually looking for ways to do better. We’re grateful to be part of a community of people and businesses committed to building a more inclusive, equitable and sustainable economy. Thank you to B Local LA and Room & Board for bringing this community together and for such a great evening!

50thparallelpr

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Sep 17

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Visual design is no longer just aesthetics. It’s evidence of organizational values in action. This approach guides our design work because when your visual systems reflect your values, they build trust. A recent brand guide we created for Snuneymuxw First Nation’s Membership Code is a powerful example. For the branding, our goal was to create a distinct brand identity that felt authentically Snuneymuxw and grounded in the Nation’s culture. We looked to culturally significant objects, particularly the many forms of weaving found in baskets and blankets, and explored how their meaningful patterns could be thoughtfully translated into a contemporary visual language for the Membership Code. We began with visual representations and references to these objects, simplifying their patterns into geometric forms that became the foundation of the brand. From there, individual shapes could be pulled out and recombined, creating a flexible system that stays connected to the Nation's cultural origins. Photography became another important part of the identity. By bringing together macro and micro perspectives, alongside ancestral and contemporary imagery, the system reflects the Membership Code at both a community-wide and deeply personal level. Together, the patterns and photography create a visual language that connects the broader scope of the Membership Code with the personal experiences, histories and identities of the people it represents.

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Sep 15

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In 2023, we were honoured to support communications and media relations for the Xyólhmet ye Syéwiqwélh (Taking Care of Our Children) project team as they prepared to share preliminary findings from Phase 1 of their work. The project focused on investigating potential unmarked graves and missing children connected to former residential school sites in S’ólh Téméxw, including St. Mary’s, Coqualeetza and All Hallows in British Columbia’s Fraser Valley, as well as the Coqualeetza Indian Hospital. While preliminary findings were shared, the significance of this work cannot be measured in numbers alone. It is personal, sacred and deeply connected to the Nations, Survivors, families and communities involved. Truth and reconciliation require all of us to learn, listen and carry forward the knowledge of what happened in residential schools. Through this work, Survivors are honoured and the children who did not make it home are remembered.

50thparallelpr

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Sep 10

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Have you come across these recent Instagram updates? With social platforms constantly evolving, we’re sharing what we’ve learned so you can navigate these changes with confidence and clarity. Swipe through for updates worth building into your content calendar. What update are you excited to use next?

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Sep 8

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In the lead up to National Day for Truth and Reconciliation, our team wanted to share a few of the resources that we lean on during this time. Working alongside Indigenous communities, we recognize the ongoing importance of practicing openness, listening and humility. Seeking out Indigenous voices and engaging with Indigenous-led resources is one of the ways we put these values into practice. We’d love to hear what resources you turn to during this time! Share your recommendations in the comments so we can continue learning from one another and help inspire others to listen and reflect this National Day for Truth and Reconciliation.

P: 778.225.0556
724 Lorimer Road
Victoria, BC V9B 6G3

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