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Stephanie Hagenaars2024-12-13T11:00:39-08:00

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Nov 27

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Sharing more from @nazlauriault on being named among @theprnet Marcomms’ Most Influential 2025: “This recognition reflects our commitment to communications that centre equity, authentic relationship-building and meaningful impact.” This quote speaks to what drives our team every day. Working alongside communities and organizations while, listening deeply, learning intentionally and ensuring the voices we amplify lead the way. We are grateful to see these values acknowledged on an international stage and we are energized to continue the hard and heart work ahead. Read more about the award at the link in our bio.

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Nov 26

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Our team is made up of passionate, purpose-driven people who are united by a shared purpose. It's been a little while, so we wanted to reintroduce you to the people who make everything we do possible. Scroll through to get to know our Growth and Operations Manager, Mauricio, a little better. We'll be highlighting more of our team over the next few months, so stay tuned!

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Nov 25

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Content warning: This post includes sensitive themes, including childhood abuse and physical and emotional violence. Please take care while reading. This month, our founder and managing director, @NazLauriault, has been reflecting on being named on @theprnet Marcomms’ Most Influential 2025 list. While in New York City to accept the award, Naz found herself thinking less about the honour and more about what leadership requires. Recognition felt meaningful, but it also brought forward the vulnerability behind her own path. Those reflections shaped this month’s blog post, Breaking the Cycle: How a Violent Childhood Shaped the Life I’m Building Now, a deeply personal piece shared in recognition of the International Day for the Elimination of Violence Against Women and Girls. To read this post, visit the link in our bio.

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Nov 21

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You’ve seen the pitches we’d pass on, but what about the ones that actually work? Today we’re breaking down a pitch that would make it past our desk and explaining why it hits the mark. Follow along as Chantal breaks down e.l.f.’s ‘So Many Dicks’ campaign.

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Nov 20

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“I was leaving the hustle bus for the alignment canoe where there’s other people paddling the same way for the same goal.” Episode 10 of Parallel Purpose is a beginner’s guide to thought leadership. Join our founder and managing director, @NazLauriault as she explores a practical frame for thought leadership guided by the words and lived experiences of @neneinharmony and @rickyleewatts. Get more than just this snippet by visiting the link in our bio to listen to the full podcast.

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Nov 18

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Crisis management isn’t a one-time fix, it’s an ongoing process. The best PR professionals don’t just react when things go wrong. They spot potential problems early, plan ahead and make sure everyone knows what to do, what to say and who should step up if a crisis hits. Swipe through to see how real PR professionals handle crisis management (and sorry, it’s nothing like what you see on TV).

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