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Naz Lauriault2025-06-02T20:16:11-07:00

50thparallelpr

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Jun 13

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During our last strategy session, we hit pause to reflect on something that truly matters to us: our values.

Through thoughtful collaboration, we landed on four values that we believe reflect who we are and how we approach our work:

Boldness
Empowerment
Grace
Inclusion

Stay tuned for upcoming content where we will dive deeper into each value and its significance to our organization. We can't wait to share this with you!
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#publicrelations #pragency #purposedrivenpr #values

50thparallelpr

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Jun 12

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June is National Indigenous History Month, a time to recognize and celebrate the diversity of Indigenous cultures and traditions while honouring the resiliency of those who have cared for these lands since time immemorial.

Swipe through this post to learn more about the importance of Indigenous History Month and the ways you can participate.
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#publicrelations #pragency #purposedrivenpr #Indigenoushistorymonth #NIHM2025

50thparallelpr

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Jun 11

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June is Pride Month, a time when 2SLGBTQIA+ communities and allies come together to spotlight the resilience, celebrate the talent and recognize the contributions of 2SLGBTQIA+ communities.

Swipe through to learn more about the history and importance behind this month.
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#publicrelations #pragency #purposedrivenpr #pridemonth

50thparallelpr

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Jun 10

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Our work has led us to walk alongside marginalized communities in several opportunities.

With them, we've learned a way of doing meaningful, conscious Public Relations. We take great care to approach our relationships with our clients and their communities with openness, respect and an eagerness to learn.

Swipe through the slides to learn more about how we make this happen.
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#publicrelations #pragency #purposedrivenpr #50thapproach

50thparallelpr

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Jun 9

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Welcome to Rise Up: Stories that Inspire

Today, we are spotlighting Joanna Buczkowska-McCumber (@jbuczkowska). As the founder of Ideas for Impact (@ideas4impact) , she partners with businesses, founders and institutions to design and implement impact strategies that are bold, actionable and built to last.

Swipe through the slides above to learn more about Joanna’s work and story.
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#publicrelations #pragency #purposedrivenpr #riseup #spotlight

50thparallelpr

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Jun 5

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Deepening our commitment to people and the planet, we’re excited to announce we’ve officially become a 1% for the Planet member.

We join a global network of brands committed to donating 1% of our annual sales to environmental causes. This move is a natural extension of what we already stand for as a Certified B Corp. and a natural next step in our journey to build a more sustainable, responsible and regenerative future for all.

We know no single solution will solve the environmental challenges we face. This commitment puts action behind our values and holds us accountable to preserving our most valuable asset - the planet.
@1percentftp
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#purposedrivenpr #publicrelations #socialimpact #pragency #onepercentfortheplanet #onepercentfortheplanetmember

P: 778.225.0556
724 Lorimer Road
Victoria, BC V9B 6G3

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Education is empowerment. We are dedicated to sharing our wins, misses and stories with you. Come along for the journey by subscribing to our monthly newsletter.

We respectfully acknowledge that we are located on the traditional and ancestral unceded territory of the Lekwungen speaking peoples, the Songhees and Esquimalt Nations in Victoria. We welcome all ages, races, gender identities, sexual orientations, cultures, religions and beliefs.

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