Communications for Not-for-Profits

Comox Valley Land Trust

Facebook and Instagram pages saw significant growth in followers and engagement, with specific metrics compiled in ongoing communications reports.

Successful campaign creation and roll-out of a peer-to-peer fundraising group, boosting engagement and community support.

Distribution regularly reaching CVLT members, keeping them informed of organizational developments.

The Project

Media Relations | Website Branding | Strategic Communications

Over a 12-month period, the focus was on communicating the Comox Valley Land Trust’s successes to members, donors and the broader community, while also developing a range of materials to educate and inform the public. Both digital and print materials were produced, with a consistent commitment to high-quality, clear and concise communication. Together, these efforts helped build community and further CVLT’s mandate and reach.

These materials enabled CVLT to share its message with donors, media, members and the broader community. Internal documents supported ongoing alignment by keeping CVLT up to date on progress and informing strategic decision-making. Overall, the work emphasized clear communication of CVLT’s accomplishments, including the acquisition of the Morrison Headwaters Nature Preserve, while also creating educational materials and strengthening relationships with partners and donors.

Media Relations Materials

CVLT issued several media releases to communicate key achievements:

  • 27-acre Father Charles Brandt Hermitage Protected
  • Major Donations from the Courtenay and District Fish and Game Protective Association, Habitat Conservation Trust Foundation, Pacific Salmon Endowment Fund Society
  • Partnership with Comox Valley Regional District to protect endangered Morrison Creek Lamprey habitat

Reports were created, tracking media coverage from August 1, 2018, to March 31, 2019, ensuring CVLT stayed informed about relevant issues and media pick-up.

Strategic Communications

A Donor Recognition Plan was developed, outlining how donations would be publicly acknowledged via media releases, website and social media. Additionally, an American Friends of Canadian Land Trusts donation form and information sheet were created for easy access and integration on the CVLT website.

Key materials and strategies were created for this fundraising initiative, including:

  • Peer-to-peer fundraising Facebook group
  • Campaign video, brochures, event invites and event packages
  • Ribbon-Cutting Event Planning for the Nature Preserve

A newsletter was developed and distributed quarterly, highlighting CVLT’s accomplishments and updates for members.

Regular content was produced for Facebook and Instagram. Social media engagement grew significantly, with detailed analytics provided to guide future strategy.

Visual Communications

A website rebrand was initiated, including regular updates.

The creation of new materials featuring updated CVLT branding, such as:

  • Banner and sandwich board re-designs
  • Customizable digital thank-you cards
  • Letterheads for CVLT and the Comox Valley Conservation Partnership

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