IABC recognizes multi-year communications campaign supporting Indigenous treaty education and member engagement Traditional territories of the lək̓ʷəŋən, Victoria, BC (May 21, 2026) [...]
In the PR industry, “messaging” is a constant focus. Over time, it can feel like the work is about shaping a voice [...]
The phrase thought leadership is everywhere. It appears in strategies, bios, pitch decks, LinkedIn headlines and service descriptions. It's often used to [...]
FOR IMMEDIATE RELEASE 50TH PARALLEL PUBLIC RELATIONS RECOGNIZED FOR SHAPING FUTURE OF COMMUNICATIONS AS NEXT GEN AWARDS 2026 HONOREE Recognition reflects approach [...]
Today, audiences are overloaded with content and have become more skeptical and fatigued. As communicators, we face constant pressure to earn attention [...]
Every human rights story begins with a risk. Not only the risk of speaking up, but the quieter one that follows after [...]
FOR IMMEDIATE RELEASE NAZ LAURIAULT, FOUNDER OF 50TH PARALLEL PUBLIC RELATIONS, RECOGNIZED ON INTERNATIONAL STAGE AS ONE OF THE PR NET’S MARCOMMS’ MOST [...]
At 50th Parallel, we’ve seen firsthand that when community voices are not only included but prioritized, projects move forward with greater strength, [...]
From biodegradable packaging to eco-friendly cleaning products to carbon-neutral delivery services, it’s easy to feel some hope about the future of our [...]
This year has already been a whirlwind in Canadian politics—and we're not even halfway through. We've seen everything from trade tension with [...]
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We respectfully acknowledge that we are located on the traditional and ancestral unceded territory of the Lekwungen speaking peoples, the Songhees and Esquimalt Nations in Victoria. We welcome all ages, races, gender identities, sexual orientations, cultures, religions and beliefs.
