PR Archives - 50th Parallel PR

Embracing the humanness of the work we do

In the rapidly evolving world of public relations, technology has become an invaluable tool in enhancing efficiency and productivity. Artificial intelligence (AI) has [...]

Embracing the humanness of the work we doNaz Lauriault2023-11-13T13:51:01-08:00

Obtaining B Corp Certification is just the next step in 50th Parallel Public Relations’ journey

This month, we announced that 50th Parallel has become B Corp Certified. This is a huge milestone for the organization and the team. [...]

Obtaining B Corp Certification is just the next step in 50th Parallel Public Relations’ journeyNaz Lauriault2023-11-13T19:49:14-08:00

Crisis communications with purpose: A holistic approach for impact-driven organizations

In a world increasingly driven by social and environmental values, purpose-driven organizations, like 50th Parallel, have a unique responsibility to uphold their missions [...]

Crisis communications with purpose: A holistic approach for impact-driven organizationsNaz Lauriault2023-11-13T19:49:24-08:00

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Nov 30

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Nov 29

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We know what you’re thinking: "There’s no way my community organization could get media attention."

We’re here to tell you that yes it can! It doesn’t matter how big or small or how well-known your organization is, getting media pick-up is about the message, the strategy and media relations.

Whether you’re a local community organization that wants to make a big environmental impact, a non-profit focused on helping underserved populations or an Indigenous community reclaiming its culture and identity, your story can garner national media attention.

And we can help. Head to the link in our bio or send us a DM for more information!
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#mediarelations #purposedrivenpr #communicationsstrategy #indigenouscommunities

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Nov 28

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Shopping local keeps money in the community, supports neighbourhood character and builds a sense of community.

In June, we shared the exciting news that 50th Parallel PR became B Corp certified, joining more than 7,700 companies in a global movement for an inclusive, equitable and regenerative economy.

Today, we’d like to shine a light on some of the team’s favourite B Corp retailers in Canada. These businesses, like us, are focused on making real, intentional and meaningful change, using business as a force for good.

Swipe through to check out a few of our favourite B Corps.

@goodeeworld
@elatecosmetics
@abeego
@fosterskincare
@tentree
@ecologyst_
@goodfoodforgood
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#smallbusiness #shoplocal #buildcommunity #supportlocal

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Nov 24

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Today we’re shining a spotlight on Métis mural painter Jesse Campbell (@jesc_art)!

Jesse is of Michif (Métis), Salteaux, Cree, Scottish, and English ancestry currently living in traditional Lekwungen territories. He’s helped to produce public art pieces throughout Greater Victoria and leads his own projects throughout the city.

Jesse also spends time mentoring youth on the craft of mural painting and understanding the diverse forms of Indigenous art across North America.

To learn more about Jesse, visit www.campbellvisualarts.com
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#indigenousartists #muralpainting #indigenousspotlight #victoria

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Nov 23

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So, are you ready to send your completed design to the printers? Great! They’ll request a print-ready file – but what does that mean exactly?

“Print-ready” refers to any document that has all the specifications required to print at a high resolution, according to the printers’ specifications. This means the document is ready to go without making changes to margins, design, size or resolution.

There are a number of things that should be done before submitting a file in order to ensure printing goes smoothly. Here are some things to keep in mind when sending a design file to the printers:

1. Confirm turnaround times – How long will it take your printer to get you a completed product?

2. Use the right size – Make sure your document is the same you want your printed product to be. If you’re designing an 8.5” x 11” flyer, set your image dimensions to 8.5” x 11”.

3. Check image and photo resolution – Image quality and resolution is determined by DPI. When designing for print, your designs, photos and images should be set to a minimum DPI of 300 to avoid loss of quality.

4. Convert to CMYK colour – Printed graphics should be set to CMYK colour. CMYK refers to the actual ink colours that will be used to print your design: cyan, magenta, yellow and black.

5. Add a bleed – Bleed allows for your design to go to the edge of the page. Generally, bleeds are a quarter inch which is like adding 0.125” to each side.

6. Proof your work – Thoroughly check your work before you submit it to your printer to ensure there are no spelling or alignment errors and that all information, like emails, websites and phone numbers, are correct.

7. Use the proper file type – Before you submit your file, check with your printer to see what file type they prefer. Many printers prefer PDFs, but depending on the job, a different file format may be more appropriate.
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#printready #designtips #howto

50thparallelpr

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Nov 22

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P: 778.225.0556
103-1600 Quadra Street
Victoria, BC V8W 2L4

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Education is empowerment. We are dedicated to sharing our wins, misses and stories with you. Come along for the journey by subscribing to our monthly newsletter.

We respectfully acknowledge that we are located on the traditional and ancestral unceded territory of the Lekwungen speaking peoples, the Songhees and Esquimalt Nations in Victoria. We welcome all ages, races, gender identities, sexual orientations, cultures, religions and beliefs.

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Embracing the humanness of the work we do

Obtaining B Corp Certification is just the next step in 50th Parallel Public Relations’ journey

Crisis communications with purpose: A holistic approach for impact-driven organizations