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HFNNaz Lauriault2023-06-05T23:14:09-07:00

50thparallelpr

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Oct 21

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Development projects succeed when the community is part of the conversation. 

Our latest blog explores both the practical and ethical considerations of community engagement, but above all, why it’s the right thing to do. 

Click the link in our bio to read more and discover how we can help make your project smoother, stronger and built with community in mind.

50thparallelpr

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Oct 17

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We’re calling ourselves out ✋

Meet the team… dietary restrictions edition.

We decided to have a little fun during our team strategy session dinner in July and this was the result.

Anyone else a little particular?

50thparallelpr

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Oct 16

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We raise the voices of those who dare to do good, because who we stand beside reflects what we stand for.

At our annual team retreat this June, we came together to revisit and refine our impact statement so it genuinely reflects who we are, what we value and the vision that guides us forward.

That led us here ✨

50thparallelpr

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Oct 15

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This pitch wouldn’t make it past our desk.

After spending over $1 million to advertise across New York’s subways, this campaign (and the product itself) missed the mark heavy.

Follow along as our team member, Ali, breaks down why ‘friend’ failed to resonate.

Sources:
Ad Week
https://www.adweek.com/brand-marketing/ai-startup-friend-bets-on-foes-with-1m-nyc-subway-campaign/

Fortune
https://fortune.com/2025/10/01/who-is-avi-schiffmann-friend-ai-pendant-necklace/

Business Insider via LinkedIn
https://www.linkedin.com/posts/businessinsider_friend-ceo-says-its-been-quite-entertaining-activity-7379989328535638016-tQAI

New York Post
https://nypost.com/2024/08/03/lifestyle/friend-is-a-new-ai-companion-that-hangs-on-your-neck-and-costs-99/
https://nypost.com/2025/10/02/tech/artificial-intelligence-friend-necklace-causes-uproar-ai-wouldnt-care-if-you-lived-or-died/

Reddit via r/Cyberpunk Subreddit
https://www.reddit.com/r/Cyberpunk/comments/1nlwkoo/ai_friend_ad_in_ny_subway/

X (formerly Twitter)
@ martymadrid https://x.com/martymadrid/status/1961447610243228074
@ theaifield

50thparallelpr

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Oct 10

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Our team is made up of passionate, purpose-driven people who are united by a shared purpose. It's been a little while, so we wanted to reintroduce you to the people who make everything we do possible.

Scroll through to get to know our Account Associate, Ali, a little better. We'll be highlighting more of our team over the next few months, so stay tuned!

50thparallelpr

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Oct 8

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Finding your audience isn’t a guessing game.

If you want your message to resonate, it needs to connect with the right people, in the right way, at the right time.

But how? 

Here are five tips on how you can define your audience with integrity and intention. 

Be sure to save this for later and comment down below if you’d like to see more PR tips like this!

P: 778.225.0556
724 Lorimer Road
Victoria, BC V9B 6G3

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