Skip to content
50th Parallel PR
  • MENU
    About

    About 50th

    B Corp Certification

    PR Trends Reports

    Benefit Reports

    Careers with 50th

    Services

    Signature PR Services

    Thought Leadership

    Learn

    Client Wins

    The 50th Blog

    Connect
    Contact Us →
Hire Our Team
50th Parallel PR
Hire Our Team
  • Home
  • About
    • About 50th Parallel
    • B Corp
    • Trends Reports
    • Benefit Reports
    • Careers with 50th
  • Services
    • PR Services
    • Thought Leadership
  • Client Wins
  • Blog
  • Contact Us
50th Parallel PR

Hire Our Team

  • Home
  • About
    • About 50th Parallel
    • B Corp
    • Trends Reports
    • Benefit Reports
    • Careers with 50th
  • Services
    • PR Services
    • Thought Leadership
  • Client Wins
  • Blog
  • Contact Us
MEDIA-BC-BUSINESSNaz Lauriault2023-05-29T13:53:43-07:00

50thparallelpr

View

May 8

Open
Connection is a two-way street. Genuine engagement means opening the door for interaction and inviting your audience to be active members. From Q&A sessions to feedback-driven content, creating space for your audience to speak and be heard builds trust and shows you’re genuinely listening. Swipe through this takeaway to learn how we support our clients in fostering two-way communication with their communities. Want more insights like this? Explore our 2024 Trends Report at the link in our bio. . . . #publicrelations #pragency #purposedrivenpr #engagement

50thparallelpr

View

May 7

Open
PR Pro Tip: Not all attention is good attention Just because something can go viral doesn’t mean it should. In purpose-driven work, intention matters more than reach. The goal isn’t just to be seen, it’s to be seen for the right reasons. . . . #publicrelations #pragency #purposedrivenpr

50thparallelpr

View

May 5

Open
Today, on the National Day of Awareness and Action for Missing and Murdered Indigenous Women, Girls, Two-Spirit and Gender-Diverse People, also known as Red Dress Day, we reflect and take action. The red dress has become a powerful symbol of the lives stolen and the voices silenced by violence, injustice and systemic neglect. This day is a call of remembrance and a call to action to amplify Indigenous voices and work toward meaningful change. Swipe through this post to learn more about the importance of May 5 and how you can be an active ally. . . . #publicrelations #pragency #purposedrivenpr #nomorestolensisters #reddressday #mmiwg

50thparallelpr

View

May 2

Open
Every year on May 3, the world comes together to celebrate World Press Freedom Day, a day dedicated to recognizing the essential role of a free press, defending media independence and honouring journalists who have lost their lives in the pursuit of truth. This year, the spotlight is on a topic dominating conversations worldwide: Artificial Intelligence (AI). AI is reshaping the landscape of journalism. From enhancing efficiency to broadening access to information, it transforms how stories are told. Yet, with these advances come challenges, from the spread of misinformation to ethical and safety concerns. As professionals connected to this field, this day holds special meaning for us. Today, we take a moment to reflect on the evolving role of AI in journalism and recommit to upholding the values of press freedom in an increasingly digital world. . . . #publicrelations #pragency #purposedrivenpr #Worldpressfreedomday

50thparallelpr

View

May 1

Open
Posts featuring imagery and symbols of a specific Nation or culture see higher engagement from those communities while also supporting cultural revitalization. As a non-Indigenous organization, we are committed to meaningful collaboration with Indigenous creators. By working with Indigenous artists, Knowledge Keepers and organizations, especially when serving Indigenous clients, we ensure our work is culturally respectful, relevant and Indigenous-led. For more takeaways like this, visit our 2024 Trends Report at the link in our bio. . . . #publicrelations #pragency #purposedrivenpr #trendsreport #revitalization

50thparallelpr

View

Apr 28

Open
PR Misfire: When purpose gets lost in space. When Katy Perry boarded a high-profile Blue Origin flight pitched to symbolize female empowerment and human innovation, it should have been a slam dunk for purpose-driven storytelling. Instead, it significantly missed the mark. Rather than inspiring, the event came off as tone-deaf. It was an extravagant display at odds with the very causes Perry and others often champion. Today’s audiences can smell inauthenticity a mile away. In an era where brand trust and public loyalty hinge on authenticity, optics alone don’t cut it. Purpose isn't a backdrop for spectacle; it must be deeply embedded in action. . . . #publicrelations #pragency #purposedrivenpr #prmishap #prmisfire #katyperry #blueorigin Photos sources: Blue Origin via AP, CTV News: https://www.ctvnews.ca/sci-tech/article/katy-perry-set-to-roar-into-space-on-all-woman-flight/ Popbase on Threads: https://www.threads.com/@popbase/post/DGlIRSrtGU8/katyperry-is-set-to-go-to-space-for-jeffbezos-next-blueorigin-rocket-launchthe-l Guardian News https://youtu.be/F4SNnVQEJ24?si=HqL_MVW3RT_pEHKG Slate: https://slate.com/life/2025/04/katy-perry-space-gayle-king-lauren-sanchez-bezos.html

P: 778.225.0556
724 Lorimer Road
Victoria, BC V9B 6G3

NAVIGATE
Home
About
PR Services
Client Wins
The Blog
Contact
SUBSCRIBE

Education is empowerment. We are dedicated to sharing our wins, misses and stories with you. Come along for the journey by subscribing to our monthly newsletter.

We respectfully acknowledge that we are located on the traditional and ancestral unceded territory of the Lekwungen speaking peoples, the Songhees and Esquimalt Nations in Victoria. We welcome all ages, races, gender identities, sexual orientations, cultures, religions and beliefs.

Privacy Policy | Website Terms of Use | Site Credit

Page load link
Go to Top