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Hire Our Team

  • Home
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pr-case-study-chf-bcNaz Lauriault2023-05-30T09:23:21-07:00

50thparallelpr

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Oct 15

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This pitch wouldn’t make it past our desk. After spending over $1 million to advertise across New York’s subways, this campaign (and the product itself) missed the mark heavy. Follow along as our team member, Ali, breaks down why ‘friend’ failed to resonate. Sources: Ad Week https://www.adweek.com/brand-marketing/ai-startup-friend-bets-on-foes-with-1m-nyc-subway-campaign/ Fortune https://fortune.com/2025/10/01/who-is-avi-schiffmann-friend-ai-pendant-necklace/ Business Insider via LinkedIn https://www.linkedin.com/posts/businessinsider_friend-ceo-says-its-been-quite-entertaining-activity-7379989328535638016-tQAI New York Post https://nypost.com/2024/08/03/lifestyle/friend-is-a-new-ai-companion-that-hangs-on-your-neck-and-costs-99/ https://nypost.com/2025/10/02/tech/artificial-intelligence-friend-necklace-causes-uproar-ai-wouldnt-care-if-you-lived-or-died/ Reddit via r/Cyberpunk Subreddit https://www.reddit.com/r/Cyberpunk/comments/1nlwkoo/ai_friend_ad_in_ny_subway/ X (formerly Twitter) @ martymadrid https://x.com/martymadrid/status/1961447610243228074 @ theaifield

50thparallelpr

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Oct 10

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Our team is made up of passionate, purpose-driven people who are united by a shared purpose. It's been a little while, so we wanted to reintroduce you to the people who make everything we do possible. Scroll through to get to know our Account Associate, Ali, a little better. We'll be highlighting more of our team over the next few months, so stay tuned!

50thparallelpr

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Oct 8

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Finding your audience isn’t a guessing game. If you want your message to resonate, it needs to connect with the right people, in the right way, at the right time. But how? Here are five tips on how you can define your audience with integrity and intention. Be sure to save this for later and comment down below if you’d like to see more PR tips like this!

50thparallelpr

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Oct 6

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Our team offers values-aligned communications services that meet complexity with clarity and storytelling with strategy. Whether you’re navigating a major launch, telling a nuanced story or building internal capacity, our approach is grounded in care, context and community. We offer a range of services to best meet you where you are, and today we’re spotlighting our Branding and Visual Communications services. Swipe through this post to learn more and visit the link in our bio to connect with us today!

50thparallelpr

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Oct 3

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We’re here to amplify the stories that matter. According to Amnesty International, Fast-tracking of LNG Canada Phase 2 undermines Indigenous rights and climate efforts. Swipe through to learn why. If this resonated with you, we encourage you to sign the petition at: bit.ly/4mqi1Vz

50thparallelpr

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Sep 30

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Today is a call to reflect on truth, commit to reconciliation and amplify Indigenous voices. This past month, we’ve shared books, podcasts, films and more that have honoured this call. But these resources are a starting point, not the finish line. The real work comes after today, in the choices we make, the conversations we have and the actions we carry forward. Because reconciliation isn't one day, It’s every day.

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724 Lorimer Road
Victoria, BC V9B 6G3

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