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pr-case-study-treaty-processNaz Lauriault2023-05-30T09:57:01-07:00

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Nov 18

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Crisis management isn’t a one-time fix, it’s an ongoing process.

The best PR professionals don’t just react when things go wrong. They spot potential problems early, plan ahead and make sure everyone knows what to do, what to say and who should step up if a crisis hits.

Swipe through to see how real PR professionals handle crisis management (and sorry, it’s nothing like what you see on TV).

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Nov 14

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Where’s your favourite place to be?

At 50th Parallel, we feel beyond lucky to live and work in such incredible communities across Canada. When we’re not bringing our clients’ visions to life, you’ll find us out enjoying the beauty around us.

Today we’re sharing a favourite spot from our team member Chantal: Strathcona Provincial Park (views from Mount Myra pictured).

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Nov 14

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Parallel Purpose is back ✨

Regular episodes are back, and we couldn't be more excited! Episode 10 is particularly special to us at 50th, exploring a practical frame for thought leadership.

No boring definitions here, we’re diving into the real stuff.

Join our founder and managing director, @nazlauriault, as she opens up about her own journey as a thought leader while reflecting on the real experiences of our clients who’ve walked this road alongside us.

If you’re in the mood to sit back and learn in a way that actually feels human, this episode is for you.

Listen now at the link in our bio.

@neneinharmony
@rickyleewatts

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Nov 12

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✨ We have some exciting news!

Our founder and managing director, @nazlauriault, has been named one of @theprnet’s Marcomms’ Most Influential 2025, an international recognition celebrating innovators driving impact in marketing and communications.

This honour reflects Naz’s commitment to communications that centre equity, authentic relationship-building and meaningful impact.

We’re so proud to see her leadership, and the values she embodies, recognized on the global stage.

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Nov 12

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“We should start a podcast.”

But where do you start?

Swipe through today’s post to discover four practical tips to help you finally launch your podcast with confidence.

Want more hands-on support? At 50th Parallel, we can help guide you through every step from storyboarding and recording to editing and promotion. Visit the link at our bio to connect today.

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Nov 11

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We remember.

Today, we wear poppies to honour those who fought for freedom and peace, remembering the bravery and sacrifices they made.

Here’s some ways you can engage today:
- Wear a poppy
- Pause and reflect
- Acknowledge BIPOC, Asian-Canadian and Women Veterans
- Participate in the moment of silence at 11:11 am

P: 778.225.0556
724 Lorimer Road
Victoria, BC V9B 6G3

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