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Naz Lauriault2023-12-01T16:37:19-08:00

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Feb 24

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In high-pressure communications moments, the instinct is often to react quickly.

But moving straight to action can bypass a more important step: understanding what the crisis actually is and what leadership is truly being asked to do.

Often, the issue is not a lack of messaging. It’s uncertainty about responsibility, risk or alignment.

When you think back on a high-pressure communications moment, what was named clearly and what was left implicit?

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Feb 7

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Today is our 9th birthday! 🎂🎉

50th Parallel PR was born out of a vision to empower the powerless through strategic and creative communications.

As we step into our 9th year of this empowering and deeply grounding work, we are taking a moment to reflect on 9 impactful projects and milestones.

From amplifying the voices of our clients to being recognized for the impact and intention behind our approach, these wins are a shared achievement.

To all of our supporters, thank you for believing in us. Your trust and continued support make this journey possible, and we are so grateful to be growing and evolving alongside you.

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Feb 5

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We’re grateful to share that 50th Parallel Public Relations has been named an honouree of the @theprnet Next Gen Awards 2026.

This recognition reflects a way of practicing communications that prioritizes clarity, accountability and care, especially in complex or high-stakes moments.

Conscious PR helps make visible what’s often unseen through deep listening, holding space and using language with transparency.

Thank you to our team, collaborators and clients who believe that how we do the work matters just as much as what we deliver.

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Feb 2

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At 50th Parallel, we practice conscious PR.

But what does that mean? 🤔

To bring greater clarity to our work, we are naming five PR practices we are encouraging an evolution from in 2026, showcasing what conscious PR looks like in practice.

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Jan 14

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Communication carries responsibility.

That’s why today at 50th Parallel we are speaking about Alberta’s Bill 9 and how the use of the notwithstanding clause affects gender-diverse youth.

Follow along to learn more about this Bill and why speaking up against injustices like this, matter.

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Jan 5

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Our team at 50th Parallel is officially back! 💻✨

We hope you all had a restful holiday season and are back at your desks recharged.

We’re stepping into this new year feeling energized and excited for what 2026 has in store.

P: 778.225.0556
724 Lorimer Road
Victoria, BC V9B 6G3

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We respectfully acknowledge that we are located on the traditional and ancestral unceded territory of the Lekwungen speaking peoples, the Songhees and Esquimalt Nations in Victoria. We welcome all ages, races, gender identities, sexual orientations, cultures, religions and beliefs.

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