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TRC Day article 2022-25

Naz Lauriault2023-11-13T13:32:07-08:00

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Jan 20

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Apparently, 2026 is the new 2016, and the more we sit with that, the more it makes sense.

Ten years ago, 50th Parallel didn’t officially exist. What did exist was @NazLauriault, navigating her consulting journey, building meaningful relationships and paying close attention to the kind of impact she wanted to make.

All the while, 50th Parallel was forming quietly in the background.

What’s wild to look back on is how much of that era is still with us. The clients who trusted us early on, the community work that shaped how we show up and the belief that storytelling, collaboration and care are essential to building something that lasts.

We’ve grown a lot since then. Each year we show up more intentional, more grounded and more sure of who we are. But at the core, not much has changed.

Because some seasons aren’t meant to end. They’re meant to evolve.

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Jan 15

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Our team is made up of passionate, purpose-driven people who are united by a shared purpose. It's been a little while, so we wanted to reintroduce you to the people who make everything we do at 50th Parallel possible.

Scroll through to get to know our Client Services Manager, Hannah, a little better.

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Jan 14

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Communication carries responsibility.

That’s why today at 50th Parallel we are speaking about Alberta’s Bill 9 and how the use of the notwithstanding clause affects gender-diverse youth.

Follow along to learn more about this Bill and why speaking up against injustices like this, matter.

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Jan 9

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On December 13, our team came together for our annual Holiday party.

With team members spread across B.C. and Canada, we don’t always get the chance to be in the same room, which makes moments like these especially meaningful.

At 50th Parallel, we believe connection isn’t just in the meetings and strategy sessions; sitting down together and sharing a meal can be just as transformative

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Jan 8

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Happy two-year anniversary, @ali.brucks! 🎉

A true social media queen, she brings creativity, heart and unmistakable energy to every project. From standout client campaigns to elevating our own channels, Ali's impact is everywhere. We're so grateful to have her on the team. ✨

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Jan 6

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We are excited to share that we have welcomed a new team member to 50th Parallel. 🙌✨

Join us in welcoming Alicia Read as our Chief Growth and Expansion Officer!

Alicia comes to us with extensive experience in strategic growth, communications and leadership development. She is passionate about values-driven, purpose-led work and we feel so fortunate to have her guidance as we grow.

To help everyone get to know her better, we asked Alicia a few fun questions:

Why did you want to join the 50th Parallel team?
I wanted to join 50th Parallel PR because the work is rooted in values, clarity and integrity, which aligns deeply with how I approach storytelling and strategy. I also saw an opportunity to help scale a purpose-driven agency while building something genuinely meaningful alongside a team and leadership that I respect.

What is your favourite tool to work with?
Empathy.

What motivates you?
The youth of today!

P: 778.225.0556
724 Lorimer Road
Victoria, BC V9B 6G3

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