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  • Home
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Artboard 68_2

Stephanie Hagenaars2024-09-27T10:00:14-07:00

50thparallelpr

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Oct 16

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We’re calling ourselves out ✋

Meet the team… dietary restrictions edition.

We decided to have a little fun during our team strategy session dinner in July and this was the result.

Anyone else a little particular?

50thparallelpr

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Oct 16

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We raise the voices of those who dare to do good, because who we stand beside reflects what we stand for.

At our annual team retreat this June, we came together to revisit and refine our impact statement so it genuinely reflects who we are, what we value and the vision that guides us forward.

That led us here ✨

50thparallelpr

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Oct 15

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This pitch wouldn’t make it past our desk.

After spending over $1 million to advertise across New York’s subways, this campaign (and the product itself) missed the mark heavy.

Follow along as our team member, Ali, breaks down why ‘friend’ failed to resonate.

Sources:
Ad Week
https://www.adweek.com/brand-marketing/ai-startup-friend-bets-on-foes-with-1m-nyc-subway-campaign/

Fortune
https://fortune.com/2025/10/01/who-is-avi-schiffmann-friend-ai-pendant-necklace/

Business Insider via LinkedIn
https://www.linkedin.com/posts/businessinsider_friend-ceo-says-its-been-quite-entertaining-activity-7379989328535638016-tQAI

New York Post
https://nypost.com/2024/08/03/lifestyle/friend-is-a-new-ai-companion-that-hangs-on-your-neck-and-costs-99/
https://nypost.com/2025/10/02/tech/artificial-intelligence-friend-necklace-causes-uproar-ai-wouldnt-care-if-you-lived-or-died/

Reddit via r/Cyberpunk Subreddit
https://www.reddit.com/r/Cyberpunk/comments/1nlwkoo/ai_friend_ad_in_ny_subway/

X (formerly Twitter)
@ martymadrid https://x.com/martymadrid/status/1961447610243228074
@ theaifield

50thparallelpr

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Oct 10

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Our team is made up of passionate, purpose-driven people who are united by a shared purpose. It's been a little while, so we wanted to reintroduce you to the people who make everything we do possible.

Scroll through to get to know our Account Associate, Ali, a little better. We'll be highlighting more of our team over the next few months, so stay tuned!

50thparallelpr

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Oct 8

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Finding your audience isn’t a guessing game.

If you want your message to resonate, it needs to connect with the right people, in the right way, at the right time.

But how? 

Here are five tips on how you can define your audience with integrity and intention. 

Be sure to save this for later and comment down below if you’d like to see more PR tips like this!

50thparallelpr

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Oct 6

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Our team offers values-aligned communications services that meet complexity with clarity and storytelling with strategy. Whether you’re navigating a major launch, telling a nuanced story or building internal capacity, our approach is grounded in care, context and community.

We offer a range of services to best meet you where you are, and today we’re spotlighting our Branding and Visual Communications services.

Swipe through this post to learn more and visit the link in our bio to connect with us today!

P: 778.225.0556
724 Lorimer Road
Victoria, BC V9B 6G3

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