50th Parallel partnered with TTA to create a brand uniting all five Nations, establish effective communications to its members and facilitate meaningful dialogue. Establishing channels and structures to educate members on treaty so they are informed when it comes time to vote was also important to TTA. The association also needed to reach members with varied education levels and access to technology. When it came to online, print and in-person communications pieces, TTA required a streamlined approach that would build effective resources for their communities and the general public without overwhelming their audience.
It was also essential to build capacity within the organization for their day-to-day activities. 50th drafted policy for communications, media and social media, held workshops with staff and created templates and guides for staff reference.
Our team had the opportunity to generate a whole range of strategic and creative services that communicated TTA’s message about treat negotiations simply and effectively.