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50thparallelpr

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Dec 4

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This year, we wanted to reach out and ask, “What are your public relations predictions for 2025?”

PR is a constantly changing industry! From trends to innovation, our industry must constantly evolve to keep up.

In 2024, we saw many different trends: authentic storytelling, influencer partnerships, AI-driven insights and more!

So what do you predict for public relations in 2025?
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#publicrelations #pragency #purposedrivenpr #socialimpact #prpredictions

50thparallelpr

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Dec 3

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For our Indigenous Business Spotlight this month, we wanted to highlight holiday-themed businesses to get you in the holiday spirit!

Indigenous Gifts @indigenousgifts: Based in Ottawa, Indigenous Gifts offers a wide variety of handmade jewelry, mugs, scarves and much more. Indigenous Gifts has also given over $25,000 to the Orange Shirt Day Society, Indspire, Legacy of Hope Foundation, Gord Downie and Chanie Wenjack Fund and the Indian Residential School Survivor Society. Indigenous Gifts ships anywhere in Canada and offers free shipping over $199.

Standing Spruce @standingsprucefarm: Based in Campbell River, Standing Spruce is an authentic Indigenous wellness company. They have an array of body scrubs, bath salts, candles and soaps. They also have adorable gift sets. They ship all over Canada and offer free shipping over $100.

Teahorse @teahorseteas: Based in Thunder Bay, Teahorse creates and produces an industry-first selection of custom roasted wild rice (Ojibwe: manoomin) and tea blends. They offer loose teas, wild rice and teapots and you can purchase gift cards as well! They ship all over Canada and offer free shipping over $100.
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#publicrelations #pragency #purposedrivenpr #socialimpact #indigenousbusiness #indigenousbusinessspotlight #shoplocal #indigenousowned #giftgiving

50thparallelpr

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Dec 2

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Today, we’re honoured to spotlight an incredible initiative, Everybody Deserves a Smile (EDAS), @edas.powerfullove.

EDAS is a learning project that connects elementary and middle school students with those unhoused through leadership, education and real compassion.

We’ve been deeply inspired by our work with EDAS, whether it’s creating posters or helping with fundraising materials, we’ve seen just how much impact they have on communities.

Right now, EDAS is asking for support to keep this meaningful work going, and we’re here to help share that message. Visit edas.ca to learn more about their impact and how you can contribute. Every donation, no matter the size, helps.
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#publicrelations #pragency #purposedrivenpr #socialimpact #edas #edascomoxvalley #edasyoumatter #sd71edasproject

50thparallelpr

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Nov 29

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At 50th Parallel, we are a purpose-driven PR firm dedicated to supporting initiatives that make a difference.

We work with Indigenous leaders, businesses and communities, government agencies, nonprofits and purpose-driven companies. Each partnership inspires us, whether it’s advancing social equity, promoting sustainable growth or championing Indigenous-led initiatives and we're here to amplify their impact every step of the way.

So, we asked our team: “What do you value about the clients we work with?”
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#clientlove #teamquestion #publicrelations #pragency #purposedrivenpr #socialimpact

50thparallelpr

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Nov 27

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Earlier this month, our founder Naz spoke at @wedocanada

Check out footage from the panel, which highlighted discussions about the theme RISE WITH HER: Empowering Women Entrepreneurs in the Tech & Digital Age. It sparked an engaging conversation on supporting and equipping us to thrive in the ever-evolving tech and digital landscape.

Naz touched on some important topics like how AI will change work in communications, being careful with which AI we use and how we use it and what it can mean for marginalized communities.

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#publicrelations #pragency #purposedrivenpr #socialimpact #WEDO #wedocanada

50thparallelpr

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Nov 26

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On November 20, our founder @nazlauriault attended the Executive Insight Panel, hosted by @ywibuvic and @girlboss.uvic

Naz sat alongside three incredible women—Kathryn Pascuzzo (@swankcreative), Megan Wilson (@rosecreativecompany) and Krista Sears (@bmocanada)—to share their unique journeys in business.

It was an evening filled with inspiring stories and valuable advice, highlighting the strength and creativity of women in business.

Check out this reel to see some of the highlights from this inspiring event!
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#publicrelations #pragency #purposedrivenpr #empowerwomen #WomenInBusiness #uvic

P: 778.225.0556
724 Lorimer Road
Victoria, BC V9B 6G3

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Education is empowerment. We are dedicated to sharing our wins, misses and stories with you. Come along for the journey by subscribing to our monthly newsletter.

We respectfully acknowledge that we are located on the traditional and ancestral unceded territory of the Lekwungen speaking peoples, the Songhees and Esquimalt Nations in Victoria. We welcome all ages, races, gender identities, sexual orientations, cultures, religions and beliefs.

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