Messaging That Matters: Communications for Human Rights
Every human rights story begins with a risk. Not only the risk of speaking up, but the quieter one that follows after [...]
Naz Lauriault, Founder of 50th Parallel Public Relations, Recognized on International Stage as One of The PR Net’s Marcomms’ Most Influential 2025
FOR IMMEDIATE RELEASE NAZ LAURIAULT, FOUNDER OF 50TH PARALLEL PUBLIC RELATIONS, RECOGNIZED ON INTERNATIONAL STAGE AS ONE OF THE PR NET’S MARCOMMS’ MOST [...]
Building Stronger Projects Through Community Engagement
At 50th Parallel, we’ve seen firsthand that when community voices are not only included but prioritized, projects move forward with greater strength, [...]
Navigating the thin line between environmental impact and greenwashing
From biodegradable packaging to eco-friendly cleaning products to carbon-neutral delivery services, it’s easy to feel some hope about the future of our [...]
Preparing for change in complex political times
This year has already been a whirlwind in Canadian politics—and we're not even halfway through. We've seen everything from trade tension with [...]
AI in Communications: Our Thoughts on AI
Earlier this November, our founder, Naz, spoke on a panel at the inaugural Vancouver Island WEDO Summit in Comox Valley. She spoke [...]
Women at Work: Economic Growth Past, Present and Future
October is Women's History Month, which focuses on the diverse experiences and achievements of women in Canada. In 1992, the Government of [...]
We communicate: A look at co-creating with historically marginalized communities
Our founder, Naz, and client services manager, Hannah, attended the International Association of Business Communicators conference in Chicago from June 23 to [...]
Beyond 157 years: Recognizing Indigenous History on Canada Day
Since 1868, July 1 has been a day of celebration for Canadians. While this year will mark the 157th anniversary, this land’s history [...]
Measuring the success of your PR campaign and why it matters
A public relations campaign is an important piece of any effective communications strategy. A good one provides an opportunity for the audience to [...]
