Navigating the thin line between environmental impact and greenwashing
From biodegradable packaging to eco-friendly cleaning products to carbon-neutral delivery services, it’s easy to feel some hope about the future of our [...]
Preparing for change in complex political times
This year has already been a whirlwind in Canadian politics—and we're not even halfway through. We've seen everything from trade tension with [...]
AI in Communications: Our Thoughts on AI
Earlier this November, our founder, Naz, spoke on a panel at the inaugural Vancouver Island WEDO Summit in Comox Valley. She spoke [...]
Women at Work: Economic Growth Past, Present and Future
October is Women's History Month, which focuses on the diverse experiences and achievements of women in Canada. In 1992, the Government of [...]
We communicate: A look at co-creating with historically marginalized communities
Our founder, Naz, and client services manager, Hannah, attended the International Association of Business Communicators conference in Chicago from June 23 to [...]
Beyond 157 years: Recognizing Indigenous History on Canada Day
Since 1868, July 1 has been a day of celebration for Canadians. While this year will mark the 157th anniversary, this land’s history [...]
Measuring the success of your PR campaign and why it matters
A public relations campaign is an important piece of any effective communications strategy. A good one provides an opportunity for the audience to [...]
50th Parallel Public Relations launches 2024 Complimentary PR Workshops
Throughout its seven-year history, 50th Parallel Public Relations has worked to have a meaningful, positive impact in the world. We have worked with [...]
Why storytelling is vital in establishing trust in your brand
Everyone loves a good story. Good stories captivate us, spark our imagination and inspire creativity. They help us relax and can take us [...]
Embracing the humanness of the work we do
In the rapidly evolving world of public relations, technology has become an invaluable tool in enhancing efficiency and productivity. Artificial intelligence (AI) has [...]
