FOR IMMEDIATE RELEASE
50TH PARALLEL PUBLIC RELATIONS RECOGNIZED FOR SHAPING FUTURE OF COMMUNICATIONS AS NEXT GEN AWARDS 2026 HONOREE
Recognition reflects approach to communications rooted in integrity, care and grace
Traditional territories of the lək̓ʷəŋən, Victoria, BC (February 4, 2026) – 50th Parallel Public Relations Inc. has been named an honoree of The PR Net Next Gen Awards 2026, an international program recognizing newer agencies contributing thoughtful, impactful work to the evolving marketing and communications field. The honour follows founder and managing director Naz Lauriault’s recognition on The PR Net’s Marcomm’s Most Influential list in late 2025, reflecting growing recognition of the agency’s work and leadership.
“This recognition is deeply meaningful to our team, but the real value lies in the work it represents. The work we do asks us to listen first, to sit with complexity and emotional weight and to translate that into stories that honour the communities we serve,” said Naz Lauriault, founder and managing director of 50th Parallel PR. “Our team shows up with the heart and care this work requires every single day. We do that work because it deserves reverence.”
50th Parallel PR’s approach to communications is grounded in listening first, then building outward from there. In complex and emotionally layered contexts, that means helping organizations clarify their voice and intent, developing communications that hold under scrutiny and ensuring what is said aligns with how decisions are actually made. The result is work that strengthens credibility not just in the short term, but as a lasting strategic resource for the organizations it serves.
The PR Net Next Gen Awards recognize agencies that deliver meaningful results, foster inclusive cultures and advance the field through innovation and strong client partnerships. This year’s highly competitive submissions place 50th Parallel PR among the top emerging firms shaping the industry’s future.
A committee of industry leaders from publishing, global brands, hospitality, health innovation and communications reviewed entries, assessing agencies on impact, innovation and professional contribution.
Based in Victoria, British Columbia, 50th Parallel PR partners with Indigenous communities, governments, not-for-profits and purpose-driven organizations. The agency emphasizes equity-centred storytelling, meaningful engagement and communications that foster long-term trust and internal capacity.
Honorees and category winners will be recognized at a celebration in New York City in February 2026. The full list of the Next Gen Awards 2026 recipients and honorees is available on The PR Net’s website.
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About 50th Parallel Public Relations
50th Parallel Public Relations (50th Parallel PR) is a full-service strategic and creative communications agency based on the traditional and ancestral unceded territory of the Lekwungen, Songhees, Esquimalt and WSÁNEĆ peoples in Victoria. Owned and operated by a woman of colour, the agency works with Indigenous communities, governments, delegated agencies, not-for-profits and thought leaders to create communications that are strategic, authentic and grounded in trust and respect. A certified B Corporation and proud 1% for the Planet member, 50th Parallel PR believes in strategic and authentic communications and provides the resources and tools to empower its clients to achieve higher levels of success by raising their voices. For more information, please visit www.50thparallelpr.com, connect with 50th Parallel PR on LinkedIn or follow 50th Parallel PR (@50thparallelpr) and founder Naz Lauriault (@nazlauriault) on Instagram.
For speaking engagements or partnership inquiries, please contact:
Alicia Read
Chief Growth and Expansion Officer, 50th Parallel PR
P: 236.865.1081
E: alicia@50thparallelpr.com
For media inquiries, please contact:
Stephanie Hagenaars
Senior Account Associate, 50th Parallel PR
P: 778.225.0556 ext. 104
E: stephanie@50thparallelpr.com
